Use printed products for marketing
                     Use printed products for 
marketing
Listening to your printing needs
When we think about marketing, we mostly think 
about what we see through our screens: social 
media posts, TV commercials, electronic billboards 
and the like. But what about the use of marketing 
with printed products? It is sometimes referred to 
as traditional marketing, but the use of 
printed products is still very effective in any 
marketing strategy.
Many companies use print to market their 
brands for many reasons. In a world 
saturated with screens, printing products 
such as flyers and brochures that you can 
handle between your fingers is a breath of 
fresh air. They are no strain on the eyes and 
give people better information retention. 
They last longer than a social media post or 
banner ad and can easily be stored in your 
bag or drawer. Print products also give a 
feeling of credibility and trustworthiness for 
the brand. Not only that, they are cheap and 
easy to reproduce.
Here are some tips 
on how to use 
printed products in 
marketing for your 
brand:
Improve your distribution strategy. No matter how well designed 
your flyer, folded flyer or product catalog is, it’s useless if you 
don’t get it to the right people. Distribute or place your flyers or 
brochures in places frequented by your target audience. It is also 
a good idea to distribute them in areas where people are waiting 
for something or someone such as train tracks, reception areas 
or dentists’ waiting rooms.
Use banners and signs. A good old-
fashioned banner or placard is classic 
business prints. They never cease to 
attract the attention of new and current 
customers, especially when they are 
witty and funny. Even if people don’t 
enter your store now, they will surely 
remember your business and spread it 
through word of mouth.
Try mail marketing at home. People are so used to receiving 
emails that they don’t even bother reading them anymore. Getting 
mail delivered to your home, on the other hand, has become 
more exciting as it becomes more of a novelty and less saturated 
with constant announcements. People are 3 times more likely to 
take the time to read the flyer or brochure they receive through 
the door than those sent digitally.
Take advantage of fairs and exhibitions. 
They are the best place to showcase the 
products and services your business 
offers. It is also the perfect place to 
network with new and existing 
customers. All those who participate in 
the fairs and exhibitions at which you 
are promoting your business are 
potential customers. Before moving on 
to the next booth, hand them a 
business card, brochure or catalog to 
catch their attention.
Hand out giveaways with brochures or flyers. 
Freebies are always an effective marketing 
strategy. People love free stuff. When giving out 
your promotional pen or hand cream sample, 
attach them to your brochure or flyer. Even if they 
are more interested in your freebies now, they will 
take the time to learn more about your business 
once they get home.
Establish relationships with nearby businesses. 
Find a deal with businesses in your area that can 
benefit both of you, especially those in the same 
industry as you. Maybe you can have 
business cards, flyers, brochures or even 
merchandise with your brand in their shop, and 
they can leave some in yours too. This way, their 
customers will become your customers and vice 
versa.
Combine your digital marketing with your printed 
products. They can work together. You can use 
both print and digital as a marketing strategy to 
promote your business. Why not add a little taster to 
your next email campaign on a brochure or gift sent 
directly to your home.
Include QR codes, social media links and URLs in 
your print products. If customers want to learn more 
about your business, they can use them to visit your 
online channels.
The inclusion of hashtags in your flyers, banners or 
signs is another good marketing strategy. People 
will be inclined to use it when posting online. The 
more people use the hashtag, the more your online 
presence will grow.
Print signs with which people can take pictures, 
especially when there is a sale or an event. People 
will be inclined to take a photo with the sign and to 
publish it on social media.