Why is SEO Necessary for E-commerce?
                     Why SEO is Important for E-commerce?
E-commerce business SEO is imperative for better online visibility of your store in
the search engine result pages (SERPs). According to a study, 39% of eCommerce
traffic  drives  by  search  engines,  emphasizing  the  importance  of  SEO.  E-
commerce demands the need for an effective strategy leading to desired results.
Search Engine Optimization helps your website reach the top spots in Google
results, transforming your business into a well-known one. Consulting an expert
in  local  SEO  in  Houston can  help  you  maximize  the  profitability  of  your
website. Using simple yet effective strategies implemented on your website can
make a vast difference.
What is E-commerce SEO?
E-commerce SEO is the process of improving online visibility by increasing the
quantity and quality of eCommerce website traffic that comes from targeted SEO
strategies.  When we  say  quality,  we  mean how likely  a  visitor  acts  on  your
services and becomes a loyal customer of your business. Getting an influx of
traffic can be easy, but if that traffic isn’t transacting, it’s not targeted or high-
quality. Consulting with a professional local SEO expert can help you decide the
best solution.
Importance of E-commerce SEO
Increase Lead Quality
E-commerce  SEO  helps  in  increasing  website  traffic  for  desired  transactions.
Many  times,  e-commerce  websites  receive  traffic  that  is  not  confident  to
purchase  on  your  website.  You  can  leverage  SEO  to  pinpoint  what  those
consumers want and provide them with the knowledge they need to purchase a
product or service.
Lasts Longer
Organic  search  results  from SEO strategies  last  longer  than  paid  campaigns,
generating long-term SEO benefits for your business. The longer you hold the top
position in Google search results, the more your CTC, and your conversion rate
will generate. Though SEO is an ongoing process, it needs expert monitoring and
constant iterations. Long-term SEO contributes to augmenting other marketing
campaigns  responsible  for  strengthening  your  overall  marketing  efforts.  SEO
gives you first–hand information to develop more effective retargeting ads and
marketing messages.
Ecommerce Statistics
 93% of  all  internet  activities  start  with  a search engine (Search Engine
Journal)
 Before making a purchase, 81% of online buyers prefer to conduct in-depth
research (Millimetric)
 70%  to  80%  of  search  engine  users  do  not  pay  attention  to  paid
advertisements (SMA Marketing)
 In  2020,  American  customers  spent  about  $710  billion  on  stores
(eMarketer)
 According  to  a  recent  survey,  search  traffic  accounted  for  65%  of  all
eCommerce sessions (Statista)
Conclusion
Successful  online  stores  rely  on  high-quality  customers,  usually  achievable
through various marketing and advertising methods, such as social media and
paid search engine ads, etc. Understanding SEO best practices is imperative to
transform and unlock the power of eCommerce business. Building an effective
search engine optimization strategy is beneficial. Consulting with an expert can
help you devise a solid strategy to stay afloat in the competitive market.
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