TOP DIGITAL MARKETING INSTITUTE IN INDIA
                     HOW DIGITAL 
MARKETING  
CHANGES IN 
BUSINESS
www.nidmindia.com
Table 
Inctrodnucttioen nts
Digital marketing meaning 
 Benefits of digital 
marketing  Skills need 
digital marketing
How digital marketing changing 
in  business
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INTRODUCTIO
DigitaNl marketing is the use of 
digital  technologies and platforms 
to  promote products and services, 
as  well as to connect with potential 
 customers. It is an incredibly 
versatile  and powerful tool that 
can be used in  various ways to 
reach people  worldwide.
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Meaning of Digital 
Marketing
Digital marketing, also called  
online marketing, is the 
promotion  of brands to connect 
with  potential customers using 
the  internet and other forms od 
 digital.
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Benefits of Digital 
Marketing
It increases your 
rItesa chostP otentialMarket
Ietfsf eecatsivye to track and monitor  
Digital marketing can increase 
your  revenue
You can target your audience at the 
right  time
It improves communication all stages 
of the buying
process
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Skills need Digital 
Marketing
Data analysis  
Content 
creation  SEO & 
SEM
CRM(Customer 
relationship  management 
 Communication skills  
Basic design skill
Social media
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Digital Marketing
changes in  
9 ways digital has chabnugesdin beussisness forever
Instant 
communication  
Content overload  
Droves of data  
Demands 
transperency  Fosters 
intimacy
A new breed of 
influencers
Playing catch up  
Encourage inovation  
Made brands more 
human
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1.Instant 
Incteoracmtinmg wuithn poicteantitali ocunstomers today can be like  
spinning a roulette wheel. The roulette ball represents the 
 company’s marketing message, which will spin and 
bounce as  the wheel turns before finally landing on a 
space (i.e. a  customer)
2.Content overload
Its marketing message across to customers 
and  prospects. As a brand with 112 years of 
history  behind it, this could pose issues in 
keeping the  brand fresh.
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3.Droves of 
Moddearnt taechnology allows marketers to gain 
a  tremendous amount of knowledge about 
their  customers. However, companies need 
to know  how, where and when to use that 
data
4.D1emands 
transperency
In today’s digital world, customers want to know  
about the companies they interact with and  
purchase from. In order to build loyalty brands 
need  to be transparent
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5.Fosters 
Binustiniemsseas cayn learn an enormous amount 
about  potential customPoteenrtsiabl  ased on data 
they can  gather. The smarMtarckoetmpanies are 
using this data to  create extremely personal 
marketing messages
6.A New breed of 
influencer
Now, ordinary people with no credentials other 
than  droves of followers on social media have 
the ability  to influence those simply by 
endorsing a certain  product
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7.Playing catch 
up
Digital technology changes at an incredibly fast  
pace; often overnight. Relentless in their pace, 
these  changes require employees across 
departments to  be agile, work collaboratively and 
most importantly  keep up to date with 
development
8.Encourage innovation
This new landscape has forced brands to be innovative 
 using new ways to reach out and engage with their  
customers. In the face of disrupters, many sectors have  
had to be creative and take initiatives that enable them 
to  compete.
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9.Made brands more 
Dhueu tmo iatsn popularity and influence, social 
 media marketing should be front and 
center  on any company’s marketing 
strategy as  customers need to trust and 
understand the  company they are buying 
from.
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watching
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