Digital Marketing Template Pack 2
                     DIGITAL MARKETING
Nusrat Jahan Sharmin
Digital Marketing
• With regards to the internet, 
this is the promoting of brands 
using all forms of online 
digital advertising channels to 
the consumers.
• This includes video channel, 
mobile phones, display or 
banner ads, digital out doors 
and any other form of digital 
media.
A source of entertainment, news, shopping 
and social interactions. 
Consumers have access to information any 
Why Digital time and any place they want it. 
Marketing Is 
People are now exposed to what media, 
Important? friends, relatives, etc. are saying about your brand, and they are more likely to believe 
them than you. 
People want brands they can trust, 
companies that know them, communications 
that are personalized, and offers tailored to 
their needs and preferences.
Search engine 
optimization(SEO) 
Content marketing
Categories 
Of Digital Email marketing
Marketing
Pay-per-click 
advertising(PPC)
Social Media Marketing 
(SMM)
Categories Of Digital Marketing
Enhanc
ed Radio 
offline marketi
marketi ng
ng
Phone TV 
marketi marketi
ng ng
• Proliferation of digital channels: 
Consumers use multiple digital 
channels and interact with them 
Challenges differently. 
• Intensifying competition so it’s 
Facing becoming a lot harder to capture 
Digital consumers’ attention.• Exploding data volumes :Consumers 
Marketers? leave behind a huge trail of data in 
digital channels. It’s extremely difficult 
to get a handle on all that data, and 
find the right ones that can help you 
make the right decisions.
3 Mistakes You Should Avoid
1.Not engaging with people on social media: There will likely be people who dislike your 
company or post negative comments for no reason. Make sure you have a member of your 
customer service team ready to address any issues. Don’t ignore them! Respond to their 
comments, treat them with respect, and if possible, direct them to a private source of 
communication like email to address their issue.
2-Not doing keyword research when producing content: You may be producing the most 
valuable content on the web, but if no one is searching it, no one cares. So try to do keyword 
research to see what people are searching for. 
3-Not promoting your social media posts: This is especially important if you’ve just started a 
Facebook page and don’t have a huge following yet. It might be a good idea to invest $50-
$100 to promote your page a little bit to people who might be interested in your content.
Keys to Digital Marketing Success ?
Manage Manage complex customer relationships across the channels (both digital and traditional) .
Respond Respond to and initiate dynamic customer interactions.
Extract Extract value from big data to make better decisions faster
Listen Listen to your costumers !!!
7 Steps to Don’t forget about But don’t forget about your objectives 
developing Play Play to your strengths and manage your weaknesses 
your own 
Find out Find out what your competitors are doing 
digital 
marketing Craft Craft a strategy based on your capabilities 
strategy Measure Measure everything in real time 
Review, adjust Continuously review, adjust and improve the customer 
and improve experience
THANK 
YOU