5 Reasons to Make Animated Video for Your Product
                     5 Reasons to Make Animated Video for Your Product
Thousands of companies now own an animated explainer video. Most of them 
probably read a few case studies and got convinced that animated explainer 
videos really work like a charm.
But you are not like them. Even if I told you that 59% of marketers use animated explainer videos 
to sell their product (and only 19% invest on live action explainer videos), it would not make any 
difference. Maybe it will, but if it doesn’t, you would be questioning yourself, and us, which is good 
— an animated explainer video or a live action explainer video?
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Animated videos are more engaging
Think back to when you were a kid and your parents would stick a cartoon on and you’d be glued 
to the TV for hours. There’s something about animation that grabs our attention and not just as 
children either. At its peak The Simpsons achieved 13 million viewers per episode, many of which 
were adults and Family Guy reached an impressive 12 million adult viewers. And don’t get me 
started on Pixar… Let’s face it, we just love cartoons!
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Google and YouTube just love animated videos
You can turn marketing videos into enticing pieces for Google. And you better do that, just because 
Google is the most important search engine of them all! Just be careful enough to include a 
succinct description of your video, make up a catchy title and also incorporate convenient tags. 
Please have this in mind: a website with a video on it can attract as high as 2 or 3 times 
more monthly visitors, and they will double their time spent on that site, generating an 
increase of 157% in traffic coming from search engines. Also, that same website with a 
video on it, in comparison with another with only written text, will multiply the average 
number of linking domains by three.
 
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