HOW AYURVEDA IS MAKING THE BEAUTY INDUSTRY A LITTLE GREENER
                     HOW AYURVEDA IS MAKING THE 
BEAUTY INDUSTRY A LITTLE 
GREENER
Today, the green beauty movement is stronger than ever.
With more conscious consumers making eco-friendly, natural, and organic
products a priority, a few brands have responded with a wide range of 
effective Organic Skincare solutions.
While Ayurveda has long been used as a source of inspiration for Organic
Beauty products, some brands have thoroughly committed to using this 
ancient and authentic Indian practice to create sustainable skincare 
products.
However, it is not only the environmentally-friendly nature of Ayurveda 
that makes it a perfect essence for Organic Beauty products.
The focus is on natural ingredients, plants, and potent herbs instead of 
synthetic substances, preservatives, and artificial fragrances, including 
the principles that make an ideal source for Organic Beauty brands.
Let’s look at how Ayurveda has influenced today’s greener beauty 
movement.
A little about Ayurveda
Ayurveda is one of the oldest sciences, passed down from generation to 
generation. It is a holistic approach toward health and well-being, deeply 
rooted in nature, to help people live healthily. 
Ayurveda, when loosely translated, means – to live in harmony with 
nature.
It is an ancient Indian medical philosophy that combines diet, herbs, 
meditation, yoga, massage, and other lifestyle factors to improve health 
and prevent diseases. 
The Ayurvedic tradition evolved from the combination of the knowledge of
the Vedic culture with ancient tribes of the Himalayan region.
Balancing the Doshas for optimal Skincare
Ayurveda is an ancient Indian system that bases the cure on negating and
believes that the human body is composed of the three Doshas or 
energies in perfect balance:
 Vata (wind)
A Vata person tends to have dry and rough skin that is bound to get 
wrinkled if not moisturized. Our experts recommend applying oil-based 
Organic products that cure skin dryness.
 Pitta (fire)
People who have high Pitta tend to have oily and acne-prone skin. It is 
suggested to apply more cooling elements, such as Aloe Vera, Turmeric, 
and Sandalwood. These natural substances are anti-inflammatory, which 
reduces pimples and redness.
 Kapha (water & earth)
Kapha person tends to have cold and oily skin, prone to pimples, 
whiteheads, and water retention. It is advised to avoid oil-based creams 
and face masks regularly.
Anything that disturbs this balance can lead to health issues. Likewise, 
Ayurveda believes you can maintain your skin’s vitality and achieve a 
state of balance by addressing them that leads to clearer, smoother and 
brighter skin. 
The Doshas are responsible for your skin’s quality, texture, and health. 
You can keep your skin healthy and glowing with the Ayurvedic practice of
balancing your Doshas.
Ayurvedic Beliefs for Sustainable Beauty
Ayurveda is a practice that embraces all things natural. So, it comes as no
surprise that it is a huge advocate for sustainable beauty and eco-friendly 
practices. 
Ayurveda believes that the best ingredients come from an organic source.
Most of the ingredients are hand-picked from the earth, where they have 
been grown organically using sustainable practices. 
Ayurveda also recognizes the benefits of using non-toxic and eco-friendly 
products free of harsh chemicals. 
These are good for the planet and our health and are way better for the 
skin. Ayurveda believes in the power of nature to heal and nourish the 
skin. 
It is an age-old practice that is based on the use of herbs, plants, and 
other natural ingredients.
Commit to Safe and Non-Toxic Ingredients
When it’s to skincare, Ayurveda believes in using ingredients that are 
beneficial for the skin and safe for the environment.
Ayurveda sees the skin as a living organ that needs to be treated with the 
same respect and dedication as any other body part. It needs to be 
nourished and protected from external damage. 
To achieve this, the ingredients in Ayurvedic and Organic skincare 
products are natural and non-toxic. They are selected based on their 
healing properties, and Ayurveda can do wonders for the skin. 
These ingredients are safe and are free of harmful chemicals that may 
cause skin irritation. Ayurveda also includes components that promote 
skin healing and nourishment in every skincare product.
Brands using Ayurveda for Sustainable Beauty
Some brands have taken Ayurveda’s philosophy to heart and have 
created a wide range of Organic and sustainable skincare products – 
one such brand is Naija Organic. 
We have taken every step to uphold Ayurveda’s ideals and take a truly 
sustainable approach to beauty, and we are committed to using organic 
ingredients, Ayurvedic practices, and sustainable packaging. 
Naija aims to reduce its carbon footprint and produce products that are 
kind to the environment. As a true Ayurvedic Organic Skincare 
 brand  , we use the best ingredients and have a holistic approach to health
and well-being.
Bottom Line
With more and more brands realizing the benefits of Ayurvedic practices, 
we can expect greener beauty products to become even more 
common.
Naija Organic – an Organic Skincare brand, ensures you 
get environment-friendly products that are safe on your skin, and it 
gives back to Mother Nature as well.