Grow with me kids clothing – Designed for extended use!
                     Grow with me kids clothing – Designed for extended use!
As a child, I remember my mother dressing me up in oversized clothes 
without having to  worry about my growth. Today when I have my own 
daughter, the question still remains:  “Should I buy a bigger size...what if she 
outgrows?”
“We cannot stop kids from growing but what if we can make the clothes 
grow?”  From birth, kids grow inch by inch. 200+ clothes get disposed of 
in the first 2 years!  They change nearly 15 sizes over a period of 12 
years.
We, Nandini and Dhiju, being a mother have lived this fact and had to 
dispose of  dozens of clothes that would no longer fit them. Every second, 
the equivalent of one  garbage truck with disposed of clothes ends up in a 
landfill or gets burned! This linear  take-make-waste model leads to 
environmental pollution!
“Kids' clothing is extremely wasteful and polluting.“
In 2018, after finishing the design course at NIFT Bangalore, we launched 
our “Grow  with me” collection that inspires extended use. The extra 
seams to manage the
horizontal growth was an easy solution. But the real challenge was to 
unravel extra skin  that gets revealed as the child grows taller.
Every day in our design studio, we learn and upgrade our design principles. 
The  shoulder closures and hem finishes are thoughtfully constructed to 
adjust the length as  required. The relaxed cuts allow free movement with 
ease to wear...
Today we have a conscious parent community of 500+ who value the 
purchase in terms  of reduced purchases saving money and time. The 
clothes still have a shelf-life even as  the kids have changed sizes.
With kidswear being massively underutilised, our design aligns with the 
principle of  circular economy to design out waste and pollution!
“Extremely happy with the purchase! My daughter still uses it even as she 
has changed  sizes!”