Be safe and be circular too – Wear PureCloth.Co Masks
                     Be safe and be circular too – Wear PureCloth.Co Masks!
Masks are inevitable, but beyond this pandemic is a looming environmental 
crisis. With  textile brands ramping up disposable cloth mask production and 
the textile industry  already known to be the 2nd largest polluter raises the 
question of energy and  environmental footprint.
As per the journal published at MDPI - Ecological factors related to 
Cotton Masks:  Cotton masks have a higher environmental impact than 
surgical masks in terms of
Water Footprint and Carbon Footprint. Further, the ecological impact of 
cotton masks  mostly comes from their production.
Transitioning to a circular economy is a crucial step and brands need 
to produce  responsibly.
Circular thinking at PureCloth.Co
At Purecloth.co, the ecological impact of our cotton masks are kept low. Our 
rainfed  organic clothes online ensure a lower water footprint and do not 
consume electricity for  watering during cotton irrigation. Organic cotton 
with natural dyes avoids the usage of  pesticides and harmful chemicals.
Fabrics manually handwoven avoids energy electricity consumption and our 
production  happens locally providing employment to women in need.
“Our team of farmers, weavers, artisans, and other staff take pride in 
being a climate  warrior, safeguarding both people and the planet!”