Untold Story Vocal for Local
                     Untold Story "Vocal for Local"
The flawless hand stitches by Deepu add striking quality to Purecloth's 
zero-waste  accessories while Kanchana's finest hand embroideries add 
life to every piece of  organic cotton baby clothes.
Challenges in doing the best for the planet and people!
Being a conscious brand, monitoring our day-day carbon footprint is in 
our culture.
Ethically producing and sourcing from the local community was in our 
roadmap even  before Vocal for Local became popular.
Our work involved low volume and longer hours since it is handmade with 
precision.  Local production units had large volumes made in a short time 
to meet the profit  margins hence we were rejected by these units!
A journey...Not a destination!
It was hard to find handcraftsmen who could deliver the vision of our brand. 
As we  explored the city, we realized that there were skilled women within 
the local community  who had ample talent and time but lacked the 
exposure they craved for. So, we decided  to act as the catalyst to boost 
their talent.
Though we were rejected by the local production units, for these women, it 
was all  about finding a channel to showcase their skills. The chase behind 
volume and earnings  were secondary to them. It improved the quality for us 
as more precise and flawless
work goes into every small piece produced.
Their talent should be appreciated and PureCloth.co became the platform of 
their  expression! Further, we concentrated only on uplifting the quality and 
finishing required  to meet any premium brand standards. We gave them 
their desired creative space!
Today their heart is filled with immense hope and gratitude and their hands 
with power  to do something creative always for their little ones.
It is just the beginning. We believe this is yet another step in our day-to-
day actions to  reduce our carbon footprint.
We have plans to expand our product range and thereby showcase more 
talented
women in the local community. People who have a real talent in handcrafts 
and believe  that they can contribute to our collection can reach us for 
collaborations.