digital experience assessment
                     Digital Experience Assessment
ACL Digital enables digital experience 
transformation in organizations by analyzing the 
entire customer journey across digital 
touchpoints. We provide detailed, actionable 
insights that can improve the usability, visibility & 
performance of digital assets in an organization.
What We Offer
ACL Digital’s - Digital Experience Assessment helps enterprises evaluate 
the existing digital strategy, find the gaps, and guide them to 
understand where their strengths lie and improvements are needed.  Approach
Our digital experience assessment enables enterprises to align digital 
capabilities and multi-channel touchpoints for improving overall Whether you are starting on 
customer experience. your journey towards digital 
transformation or want to 
The assessment is summarized with a detailed observation & identify the gaps in your 
recommendations report which provides strategic roadmap for existing digital competencies , 
cruising forward in the digital transformation journey. our Digital Experience 
Assessment approach helps 
Digital Asset Assessment you improve customer 
Market Research, Competitor Analysis, Website Audit, Social satisfaction
Audit, UI/UX Audit
Innovation Strategy Analyse
Product Improvement, Product Innovation, Service Identify the primary 
Design Innovation objectives & Create a 
roadmap
Omnichannel Strategy Plan
Fully Integrated Customer Experience by uniting User Identify the Key 
Experiences from Direct Sales to Mobile Browsing and Performance 
everything in between Indicators and Related 
metrics
Design Thinking Workshops
Business Outcomes and Impact, Persona Measure
Analysis and Journey Mapping Measure the selected 
criteria to weigh the 
Technical Guidance strengths  and 
Evaluation of existing architecture, Recommendations on improvements
Performance and Security Recommend
Make 
Digital Change Roadmap recommendations 
Actionable insights based on observations through the 
& recommendations on industry specific KPIs. observation
Success Story
Digital Experience Assessment for a global leader in Hi-tech filtration 
and purification product manufacturer
ACL Digital was engaged to leverage digital •  Optimization Analysis
capabilities to analyze the organization’s digital Assessed the  “As-is-Scenario” of the client's 
health through various industry standard metrics ecommerce platform with defined set of metrics
and KPIs. •  Customer Journey Mapping
Visualized the process that a person goes through 
Our assessment on the corporate & eCommerce to accomplish a goal for a transaction on the 
portal has guided the enterprise team to transform client platform
their ecommerce platform. With 100+ •  Competitor Analysis 
recommendations we enabled the client to set up Categorized and evaluated the competitors to 
the roadmap for an improved customer experience understand their strengths and weaknesses 
to ensure success on the growth path. •  Performance & Security Analysis
Identified the business critical parameters of the 
client and evaluated the system performance & 
security
Is your Digital •  Analytics and Expert Review
Landscape ready for Provided 100+ final recommendations for a better customer experience 
Future?
Measure Your Future–Readiness, 
before the next digital investment.
ACL Digital is a design-led Digital Experience, Product Innovation, Engineering and Enterprise IT 
oerings leader. From strategy, to design, implementation and management we help accelerate 
innovation and transform businesses. ACL Digital is a part of ALTEN group, a leader in technology 
consulting and engineering services.
[email protected]  | www.acldigital.com   
USA  |  UK  |  France  |  India
Proprietary content. No content of this document can be reproduced without the prior written agreement of ACL Digital.
All other company and product names may be trademarks of the respective companies with which they are associated.