Fulfilling the Digital Promise for Medicine_Navigate The New
                     NAVIGATE THE NEW
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Fulfilling the Digital Promise for 
Medicine
1. Traditionally averse to using complex technologies, the pharmaceutical industry 
today is open to innovation. Its interest in digital transition got sharper after 
experiencing major supply chain disruptions induced by COVID-19.
2. Since the pandemic, automation and other digital techniques have been speedily 
implemented on the manufacturing side of things, where companies had to ensure 
gaps between supply and demand are closed.
3. Besides improving the production yield and time to market, the pharmaceutical 
sector is now also adopting digitalisation to optimize product quality management, 
minimise batch rejection, conduct better research on drugs and reduce operational 
costs.
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Digital Solutions for Pharmaceutical 
Companies
• Digital transformation of the pharmaceutical sector promises an array of benefits 
ranging from accelerated medicine delivery and end-to-end pharma supply chain 
visibility to tracking counterfeit drugs and improved compliance adherence.
• With data-driven predictive analytics and connected devices, the industry can also 
eliminate the high levels of downtime pharma plants typically experience.
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• The good news is that the pharmaceutical sector 
does not need to wait for any major disruption to 
seize digitalisation opportunities. COVID-19 has 
already triggered a movement, and companies 
have numerous plug-&-play tools tailor-made for 
them by evolving technology solution providers.
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Startups at the SAP Industry Innovation 
Week
At the SAP Industry Innovation Week, we invited digitally inspired startups to talk about 
their Industry 4.0 solutions that could drive seamless innovation in the pharmaceutical 
sector.
These SAP Startup Studio partners include:
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 SyMetric
SyMetric helps pharma companies improve their clinical research and 
trials through integrated cloud solutions. 
It enables organisations to discover the efficacy of new medicines and 
healthcare devices by leveraging data analytics and predictive modelling. 
It has designed its modules indigenously while focusing on patient safety 
and data integrity in sync with global industry standards and regulatory 
compliance. 
As an easy-to-use and cost-effective platform, SyMetric’s solution can be 
used by enterprises of all sizes.
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 NeuroTags
NeuroTags serves 100+ companies and has digitised more than 25 
million products. 
Its cloud-based plug-and-play solutions also help brands manage their 
marketing programs and customer loyalty schemes more efficiently. With 
its unique anti-counterfeiting technology, NeuroTags offers an antidote 
to block the supply of spurious drugs in the pharmaceutical sector. 
The startup also designed a customised solution for the Indian pharma 
industry to help manufacturers align more effectively with government 
guidelines.
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 NeeWee
A company that believes a data-filled world needs a data-driven 
approach, NeeWee enables automotive companies to streamline their 
entire manufacturing cycle by making cost, delivery and quality aspects 
more predictable. 
For the pharmaceutical industry, NeeWee offers an application called 
Golden Production Run that makes every medicine batch comply with 
the desired product quality while ensuring optimal capacity yield.
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 Worxogo
Working at the confluence of behavior design, neuroeconomics 
and AI, worxogo’s digital nudge coach is a productivity tool that 
improves the performance of sales teams. 
It analyses data from different sources and nudges sales reps at 
an individual level to help them meet their targets, leading to 
better business outcomes.
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Navigate The New
Location: 
Address: P-1, Block P, Jungpura Extension, Jangpura, New Delhi 110014
Phone: 011 4182 3041
Email: [email protected]
Website: https://www.navigatethenew.com/
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