How Do You Use Your Social Media For Growing Traffic
                     How Do You Use Your Social Media For Growing Traffic & Sales?
Nobody can refuse the importance of social media in today’s life. According to a 
recent report by social media, Indians spend more time on social media than 
reading their emails. Maximum time is spending on social media. The most 
interesting part is that 75 % of social media users shop online. These results make 
a good case that if you and your brand are active and strategic on social media, 
then you can get rewarded if you do your social media marketing right.
This is an opportunity that you can’t risk ignoring. If you have been investing in 
other marketing channels such as content marketing, SEO, email marketing, and 
PPC, this is the right time you need to start focus on social media marketing since 
it is among the top marketing channels that generate a good traffic to your 
website. Here is how you can use social media for growing traffic and sales.
Firstly you have to set your goals 
The first thing you need to do even before you start thinking about the other is to 
establish benchmarks of what success will look like to you. Be as specific as 
possible while setting your goals and be sure to set measurable objectives such 
as:
 The number of followers
 The percentage of audience growth and appointment to sales
 Amount of traffic you wish to receive from social media
Facebook offers you a lot of options when it comes to advertising. Whenever you 
create an ad, you will have a large range of options to choose . For example, if you
want to track conversions rate using the Facebook ad interface, you will have the 
option of website conversions that allows you to add a unique tracking code to 
your site that shows Facebook whenever a site visitor who clicked on your advert 
meets a conversion goal such as subscribing to your email list.
Twitter offers you two options that is; promoted tweets and promoted accounts. 
The promoted tweets option is specifically designed to help you make traffic to 
your website. Twitter also allows for conversion tracking.
LinkedIn for business targeting ads provides you with sponsored updates from 
company pages that will automatically show up in a user’s newsfeed and the 
traditional ads that you can set so that they appear throughout your LinkedIn 
network.
Always Be Where Your Audience Is
One of the most important rules of social media marketing is to use the networks 
and platforms that your target audience . For example, you can’t just sign up for 
Instagram and expect to make sales when your target audience spends most of 
their time on Facebook. Before you set up your social media marketing strategy, 
examine your target and learn where they are most active. 
Identify Social Media Influencers and Connect with them
You must have heard about influencer marketing, but maybe you didn’t know 
what it meant. Well, influencer marketing is a fast-growing marketing tool since it 
works. When you engage with the various social media influencers, you are 
creating a perfect opportunity to attract more followers on social media, more 
engagement and most important, more traffic to your business website.
Keep in mind that if someone is an influence in your area of specialization, he/she
already has the audience that you want. Building long-lasting and sustainable 
relations with social media influencers can pay dividends since the amount of 
trust people place in social media influencers is comparable to the trust they 
place in their best friends.
Author - Hashtag Academy Dehradun
Hashtag Academy is one of the most recommending digital marketing 
institutes in dehradun offering variety of digital marketing courses with 
100% placement and all kind of supports to its students. Since last 6 years 
we are providing training to students, job seekers, professionals, 
freelancers, housewives and all with more than 1000+ trained and placed 
students.