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Exam Information
01 Certification Provider
Microsoft 
02 Exam Name 
Microsoft Dynamics 365 for Marketing
03 Dynamics 365 for Marketing Functional Consultant Associate  
Dynamics 365 for Marketing Functional Consultant Associate  
04 Exam Code
MB-220
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Exam Demo Questio
n & Answer
QUESTION # 1
Your marketing department needs to create a Customer Journey for female wine enthusiasts 
over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?
A. Create a Static segment.
B. Create a Segment Type.
C. Edit the contacts in database.
D. Create a Dynamic segment.
Correct Answer: D
QUESTION # 2
Your marketing department has determined that they want to create a Customer Journey that will 
target marketing contacts that have visited your website in the
past 12 months.
Which type of marketing segment should you create?
A. Profile Segment
B. Interaction Segment
C. Landing Page Segment
D. Customer Insight Segment
Correct Answer: B
QUESTION # 3
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an 
idea of what to enter.
Which field should hold this “ghost text”?
A. Label
B. Prefill
C. Default Value
D. Placeholder
Correct Answer: D
QUESTION # 4
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can 
support a level of precision up to 7 decimal places.
Which field type should you use?
A. Single Line on the Text
B. Floating Point Number
C. Whole Number
D. Decimal Number
Correct Answer: D
QUESTION # 5
You have a customer journey that sends an email, creates a phone call activity and sends a text 
message.
Which set of actions must you take to activate your customer journey?
A. Validate, then Go Live.
B. Check for Errors, then Publish
C. Validate, then Publish.
D. Check for Errors, then Go Live.
Correct Answer: D
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