Netscribes
Uploaded on Nov 20, 2025
Category
Economy & Finance
An in-depth presentation showcasing Netscribes’ market research for a global reinsurer, focusing on evolving customer expectations, competitive positioning, market segmentation, and future growth opportunities. Netscribes conducted comprehensive market research to help a leading reinsurer understand life insurance demand, identify emerging opportunities, and strengthen strategic decision-making. Explore key insights, market drivers, customer trends, and actionable recommendations for competitive advantage. https://www.netscribes.com/case-studies/life-insurance-market-research-for-a-reinsurer
Category
Economy & Finance
Life Insurance Market Research & Strategic Insights for Reinsurers
A reinsurer wanted to
know what drives life
insurance
purchases
Netscribes mapped buyer behavior
across the US and Canada
We ran a large-scale
survey with 550+
insurance
buyers
Step 1 Step 2 Step 3
Online Benchmarke Grouped
panel d brand buyers by
across US awareness habits,
and and purchase needs, and
Canada intent preference
s
The
findings
helped
focus the
client’s
strategy
Mapped how people buy—online vs. offline
Ranked top decision drivers: product, price,
experience Built clear segments for sharper
targeting
Read the full case
studCylick the link above to learn
more
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