Explore how a global innerwear brand transformed its design and customer experience by harnessing deep product market research. This presentation reveals how in-depth interviews, behavioral insights, and consumer-driven innovation led to improved comfort, increased sales, stronger brand reputation, and higher retention. Walk through the methodology, key findings, and actionable next-steps for applying these learnings to your brand. https://www.netscribes.com/case-studies/redefine-comfort-retain-your-customers