Netscribes
Uploaded on Nov 14, 2025
Category
Technology
Discover how Netscribes helped a leading global retailer revolutionize its customer targeting strategy through an AI-powered User Persona Generator. This presentation highlights how our solution enabled personalized marketing, enhanced segmentation, and data-backed decision-making by leveraging consumer analytics and behavior modeling. Through data intelligence and automation, Netscribes empowered the client to deliver more relevant customer experiences and drive higher ROI in a competitive retail landscape. https://www.netscribes.com/case-studies/retail-targeting-with-a-user-persona-generator
Category
Technology
Retail Targeting with a User Persona Generator: Enhancing Customer Segmentation through Data Intelligence
CLIENT SOLUTION IMPACT
A global brand set out to
identify high-value
customers
Netscribes built a persona model to
enable targeted digital campaigns
CLIENT SOLUTION IMPACT
We applied machine
learning to group
customers by activity
type
Inputs Output
Purchase Identified high-value
history customer groups
+ customer and likely interest
information categories
Models
Logistic
Regression +
K-Means
CLIENT SOLUTION IMPACT
Campaign precision
improved, so did user
growth
26 increase in new users
on digital platforms
%
Email targeting
enabled across brands
Lift in direct and
indirect revenue from
services and store sales
Read the full case
study
Click the link above
to learn more
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