Digital Marketing in INDIA: A Rapidly Evolving Landscape. The exponential growth of e-business in India is closely tied to the evolution of digital marketing strategies. With over 806 million internet users and 491 million active social media users, businesses are leveraging digital platforms to reach and engage a vast audience . The affordability of data, widespread smartphone usage, and the expansion of 5G technology have further accelerated this digital shift. Embracing digital marketing is no longer optional but a necessity.