Oral Care Market Analysis by Growth, segmentation, performance, Competitive Strategies and Forecast to 2028
                     Oral Care Market
The oral care market was 
valued at US$ 36,273.14 
million in 2020 and is 
projected to reach US$ 
47,380.58 million by 
2028; it is expected to 
grow at a CAGR of 3.4% 
from 2021 to 2028.
Current and future Market Scenario
 According to our new research study on “Oral Care Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product 
and Distribution Channel,” the market is expected to reach US$ 47,380.58 million by 2028 from US$ 36,273.14 million in 2020; it 
is estimated to grow at a CAGR of 3.4% from 2021 to 2028. The report highlights trends prevailing in the market, and the factors 
driving and hindering the market growth.
 Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, 
mouthwashes/rinses, dental accessories/ancillaries, dental prosthesis cleaning solutions, and other dental products. The market, 
by toothpastes, is further segmented into sensitive toothpaste, herbal toothpaste, whitening toothpaste, and children 
toothpaste. The market, by denture products, is sub segmented into denture fixatives, denture cleaners, and others. Based on 
toothbrushes and accessories, the market is further segmented into manual toothbrushes, electric toothbrushes, battery 
powered toothbrushes, bamboo toothbrushes, disposable toothbrushes, and other toothbrushes. By mouthwashes/rinses, the 
oral care market is further bifurcated into non-medicated mouthwashes and medicated mouthwashes. The market, by dental 
accessories/ancillaries, is further segmented into cosmetic dental whitening products, dental flosses, breath fresheners, tongue 
scrapers, teeth whitening strips, and others. The toothpastes segment held the largest share of the market in 2020. Moreover, 
the toothbrushes and accessories segment is estimated to register the highest CAGR of 4.1% in the market during the forecast 
period.
Current and future Market Scenario
 The growth of the oral care market is primarily attributed to the key factors such as increasing prevalence of dental 
conditions and rising number of oral hygiene programs across the world. However, adverse effects associated to excessive 
utilization of mouthwash and pricing pressure faced by prominent players in the oral care market restrain the market growth.
 As oral care products play prominent role in the protection of mouth from germs and bacteria, the oral care market is 
expected to witness growth in coming years. Moreover, the market is witnessing the new product introductions that have 
capabilities to inactivate coronaviruses. Such developments are expected to drive the market even during and post COVID-19 
outbreak. 
 Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc.; Unilever; Johnson and Johnson 
Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc are among the leading 
companies operating in the oral care market.
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Key Findings
Market Insights
Increasing Prevalence of Dental Problems
 Oral diseases include gum disease, tooth decay or caries, canker sores, sensitivity, toothaches and dental emergencies, oral 
cancer, and oral infectious diseases. Untreated oral disease is a major concern worldwide, affecting more than 50% of the 
global population. Periodontal disease and dental caries are the key causes of the loss of natural teeth. As per Oral Health 
Associates, sugar consumption among the population in developing economies has tripled over the past 50 years. As per the 
World Health Organization (WHO), dental caries is the most common oral care issue caused by excessive sugar consumption. 
Moreover, oral diseases affect 3.9 billion people worldwide, and untreated tooth decay is the most predominant oral disease 
of all, affecting almost 50% of the global population. As per the Centers for Disease Control and Prevention (CDC), oral 
cancer accounts for ~3% (i.e., 53,000 new cases) of all cancer cases diagnosed annually in the US. In addition to the 
unhealthy high-sugar diet, tobacco and alcohol consumption is another factor contributing to oral diseases. Most oral health 
conditions are preventable and can be treated at early stage by involving proper oral care regime. Thus, the increasing 
prevalence of dental problems is bolstering the demand for oral care products.
Key Findings
Product-Based Insights
 Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, 
mouthwashes/rinses, dental accessories/ancillaries, dental prosthesis cleaning solutions, and other dental products. The 
market, by toothpastes, is further segmented into sensitive toothpaste, herbal toothpaste, whitening toothpaste, and 
children toothpaste. The market, by denture products, is subsegmented into denture fixatives, denture cleaners, and others. 
Based on toothbrushes and accessories, the market is further segmented into manual toothbrushes, electric toothbrushes, 
battery powered toothbrushes, bamboo toothbrushes, disposable toothbrushes, and other toothbrushes. By 
mouthwashes/rinses, the oral care market is further bifurcated into non-medicated mouthwashes and medicated 
mouthwashes. The market, by dental accessories/ancillaries, is further segmented into cosmetic dental whitening products, 
dental flosses, breath fresheners, tongue scrapers, teeth whitening strips, and others. The toothpastes segment held the 
largest share of the market in 2020. Moreover, the toothbrushes and accessories segment is estimated to register the highest 
CAGR of 4.1% in the market during the forecast period.
Key Findings
Distribution Channel-Based Insights
 Based on distribution channel, the oral care market is segmented into supermarkets/hypermarkets and supermarkets, 
convenience stores, pharmacies and drug stores, online retail stores, and others. The supermarkets/hypermarkets 
segment held the largest share of the market in 2020. However, the online retail stores segment is estimated to register 
the highest CAGR in the market during the forecast period.
Strategic Insights
 Product launch and expansion strategies are commonly adopted by companies to expand their footprint worldwide. They 
also expand their respective product portfolios to meet the growing demand. The oral care market players offer 
innovative products to cater to changing customer demands across the world, which also permits them to maintain their 
brand name globally.
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Market Segments
By Product By Product By Distribution Channel
• Toothpastes • Dental Prosthesis Cleaning • Supermarkets/Hypermarkets
• SolutionsToothbrushes and Accessories • Convenience Stores
• • Dental Accessories/AncillariesMouthwashes/Rinses • Pharmacies and Drug Stores
• • Other Dental ProductsDenture Products • Online Retail Stores
• Other Distribution Channels
By Geography
North America Asia Pacific South America
• US • China • Brazil
• Canada • India • Argentina
• Mexico • South Korea • Rest of South America
• Japan
Europe • Australia
• Rest of Asia Pacific
• France
• Germany Middle East & Africa
• Italy
• UK • South Africa
• Spain • Saudi Arabia
• Rest of Europe • UAE
• Rest of Middle East and Africa
Leading Players
Company Profiles
• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Procter & Gamble
• GlaxoSmithKline plc.
• Unilever
• Johnson and Johnson Services, Inc.
• Perrigo Company plc
• Lion Corporation
• Sunstar Suisse S.A.
• Church & Dwight, Inc.
  REASONS TO BUY
• Save and reduce time carrying out entry-level research by identifying the growth, size, leading 
players and segments in the Oral Care market.
• Highlights key business priorities in order to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in the global 
Oral Care market, thereby allowing players across the value chain to develop effective long-term 
strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and 
emerging markets.
• Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as 
well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin security 
interest with respect to client products, segmentation, pricing and distribution.
      Oral Care Market
        
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