Why Digital Marketing
                     Introduction
Title slide with the course title, instructor name, 
and date
Brief overview of what the course will cover
Why Digital Marketing?
Overview of the benefits of digital marketing
Statistics on the growth of digital marketing
Comparison of traditional vs. digital marketing
Understanding Digital Marketing
Definition of digital marketing
The various channels of digital marketing
The different types of digital marketing
Digital Marketing Strategy
The importance of strategy in digital 
marketing
Developing a digital marketing strategy
Setting goals and objectives
Search Engine Optimization (SEO)
What is SEO?
The benefits of SEO
The factors that affect SEO
Pay-Per-Click (PPC) Advertising
What is PPC advertising?
The benefits of PPC advertising
How to set up a PPC campaign
Social Media Marketing (SMM)
What is SMM?
The benefits of SMM
How to develop a social media 
strategy
Email Marketing
What is email marketing?
The benefits of email marketing
How to create an effective email campaign
Content Marketing
What is content marketing?
The benefits of content marketing
How to develop a content marketing 
strategy
Analytics and Reporting
The importance of analytics in 
digital marketing
The different tools for analytics and 
reporting
How to analyze and report on digital 
marketing campaigns
Contact Us
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No-2
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