Kefir market is expected to reach USD 2.1 billion by 2027 growing at a growth rate of 7.45% in the forecast period 2020 to 2027. Growing demand for the probiotics drinks is expected to create new opportunity for the market. Increasing health consciousness among population is expected to enhance the market growth. Some of the other factors such as rising disposable income, growing demand for the food products, growing demand from the pharmaceutical industry, and increasing product development & related products are expected to drive the kefir market.