Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, and brands. It encompasses a wide range of online marketing activities, including social media marketing, search engine optimization (SEO), email marketing, content marketing, pay-per-click (PPC) advertising, and more. Digital marketing leverages the internet, mobile devices, and other digital technologies to connect businesses with their target audience in a more efficient, cost-effective, and measurable way. With the rise of the digital age, digital marketing has become an essential part of business strategy, enabling brands to reach a global audience, engage with customers in real time, and drive conversions through data-driven insights.