Google-Analytics-4-Vs-Universal-Analytics
                     Google Analytics 4
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Google declared on March 16, 2022, that starting in July 2023, it would stop supporting Universal 
Analytics. That means by that mentioned date, everyone must be all set to use GA4. Since Google 
Analytics 4 (GA4) was released a few months ago, there is still a lot of misunderstanding regarding the 
fundamental distinctions between GA4 and the earlier Universal Analytics.
Some important differences between GA4 and Universal Analytics-• Ability to track data-
The ability to track data from both websites and apps within the same property is one of GA4's most 
eagerly awaited features. All interactions are recorded as events in GA4 using the same mechanism as 
Google Analytics Firebase (used for mobile apps) . It will be considerably simpler to merge data between a 
website and a mobile app thanks to their new, uniform data structure.
• Hit types-
The way interactions are recorded in UA and GA4 differs significantly from one another. Interactions were 
recorded in UA as a variety of hit types, including website views, purchases, and social interactions. 
Contrarily, every interaction in GA4 is recorded as an event.Events had a category, action, and label in UA 
as well, however in GA4 these classifications are absent. Instead, GA4 uses event parameters, which are 
further details about the action (or event)a user took. Even if some event parameters, like page title, are 
transmitted automatically, others can be added.Google suggests that you build new logic that makes sense 
in this new context rather than merely copying existing event logic from UA to GA4 because the data types 
are fundamentally different.
•    Data streams
Data streams are a means to group various data sources under one property. Each property can have a 
number of web and app streams added. In GA4, views themselves won't be accessible anymore. Filters 
offer tools for testing before making them active as well as for deactivating active filters. Filters will be 
applied at the property or subproperty level (subproperties are a GA4 360-only feature).
•    Lesser Standard Reports and Simpler Ad Hoc Analysis
Less conventional reports will be available, and Explorations in GA4 will make it simpler to develop unique, 
ad hoc reports. The main UI is comparable to Data Studio, and it's simple to make customized reports for 
specific users or responsibilities. Additionally, templates can be used too which range from free forms to 
funnel and path research, acquisition and conversion, and ecommerce report templates. They are 
organized by methodologies, use cases, and industries.
•    Free BigQuery exports are available with Google Analytics 4
BigQuery exports are made accessible to all properties with GA4 (for UA, this was limited to Analytics 360 
properties). This means that you can submit BigQuery unprocessed events, which can then be queried 
with SQL. As long as usage stays inside BigQuery's sandbox parameters, the function itself is free. The 
sandbox environment does not support streaming data which must be noted.
•    It's more crucial than ever to use Google Tag Manager.
You could utilize GA Universal without Google Tag Manager if you only used its more elementary features. 
For instance, Google Analytics itself allows you to construct destination page conversions. This is not 
possible now with GA4. Every objective is event-based, thus understanding Google Tag Manager is more 
crucial than ever, especially if you work in e-commerce or digital marketing.
A lot has changed since Google Analytics switched from a session-based data model to an event-based 
approach. In conclusion, GA4 has far more new features and modifications than GA3 did. Google itself 
advises marketers to develop GA4 content and use it in combination with their GA3 content. Changes will 
still be made because GA4 is still formally in beta version. Also if you have any queries regarding digital 
marketing or Google Analytics 4 or Universal Analytics, reach out to one of the best seo agencies in 
Northampton, One to One Design Studio for guided assistance.