Social Media Practices that boosts SEO
                     8 Social Media Practices To Boost SEO
Social media is the cornerstone of branding, marketing, and advertising. It’s the 
hottest new  place to experiment with your latest marketing campaign, then take 
it forward. Fewer  companies opt for commercials and billboards nowadays since 
they can use their social  media handles instead.
Almost all forms of business can be conducted online today, which is how we 
managed to  continue working as a collective global society even during multiple 
lockdowns for  COVID-19. Although we are returning to an offline world, many of 
the practices we have  learned online seem to be staying with us. This is the 
reason why having an online presence  holds vast importance for businesspeople 
across the world.
We suggest that you sign with us, One to One Design Studio, the best 
SEO agency  Northampton has to offer. We will you build your online presence from 
the ground up or  re-do your social media in a way that’s more conducive to your 
business style, and so on.  Using social media right can have wondrous business 
benefits for your company, and we’re  here to help you with that.
In the meantime, let’s look at some of these social media practices that will help 
boost your  SEO.
1. Use Visual Content
Most people identify better with short format content than longer textual 
content, especially  on social media. The idea behind this is that users prefer 
spending less time on one piece of  content when they can instead scroll to see 
others. Visual content with shorter sentences  placed strategically can bring in 
more traffic and engagement.
2. Understand Different Social Media Platforms
There are many social media platforms, of which the more your company uses, 
the better  your reach. It’s essential to understand what kind of content goes on 
each platform - some  support images and videos as opposed to long-form written 
content, and so on. The most  common social media platforms are Facebook, 
Instagram, WhatsApp, Twitter, Quora,  Pinterest, Medium, and WordPress.
3. Create Useful / Helpful Content
The content you put out there must be relevant to your business, but it must also 
relate with  your followers or prospective followers. “How to” posts in any 
medium are always  attention-grabbing, as are fun memes tailored to your 
business, and so on. It not only shows  that your company’s keeping up with the 
times, but it’s also helping you out in some way.
4. Engage With Your Followers
Simply creating posts and sharing them on your profile is not enough; you also 
have to  engage with your audience. If there are comments on a post, create an 
interesting response  for it. Conduct more polls and Q&A sessions, create content 
to which people can respond,  consider and implement follower suggestions, etc. 
Engagement increases your social media  reach, which leads to more business.
5. Make Your Content Easy To Share
If someone wants to share something from your social media, it should be easy 
to do and  not a task. Keep your profile name concise and accurate, have the 
right social media buttons  on your blog and website, and keep your URLs short 
and crisp. In your posts, you can even  have a CTA mentioning how the 
reader/viewer can share your post.
6. Understand The Algorithm
Social media algorithms seem to be the talk of the town because of the 
importance they hold  to a growing account. The algorithm is a way to sort posts 
on one’s feed/dashboard based  on several factors. Some algorithms are based 
on chronology/posting time, and others on  the post's relevance. Without 
consistent posting, user engagement, and so on, your page  can lose relevance 
and your posts will not show up in your followers’ timelines. Unless you  spend 
time understanding social media algorithms, you won’t know how to develop 
your  social media to grow.
7. Create A Social Media Schedule
Stagnant social media accounts are incredibly bad news. You don’t want to have 
posted  something continuously for three days and suddenly stop for the next 
week. Sit down with  your SEO agency in Northampton, explain your goals, and 
develop a content calendar (or  a social media schedule). This is to give you an 
idea about what your marketing team needs  to work on, by when, and for 
whichever formats.
8. Invest In Creative Copywriters
A creative copywriter in any marketing team is invaluable because they get into 
your  consumer's mind and come up with words that will ensure engagement. All 
those funny  one-liners you see in your notifications or social media captions? 
That’s the work of  copywriters, without whom social media management would 
be a tizzy. By invest, we mean  invest - don’t go for someone that accepts the 
lowest pay; go for the one whose copies are  the most creative.