Using AI with AR and VR To Enhance Customer Experience 
                     Using AI with AR and VR To Enhance Customer Experience
The proliferation of next-gen technologies like Augmented Reality (AR), Virtual Reality (VR), and  Artificial Intelligence (AI) are 
affecting every major industry.

Augmented Reality (AR), Virtual Reality (VR), and  Artificial 
The proliferation of next-gen technologies like Augmented Reality (AR), Virtual Reality (VR), 
Intellaingde  Anrtcifieci a(l AInIte)lligence (AI) are affecting every major industry. These technologies have the 
potential to change the way people purchase products.  Lately, these technologies are used to 
enhance user experience and communication. In this article, we will discuss how the 
amalgamation of these technologies can influence different industries. 
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Integrated with AR can augment Extended Reality 
According to Gartner, By the end of 2020, around 30% of B2B companies will use AI to augment their 
primary sales processes. Artificial Intelligence mergers with other disruptive technologies can 
enhance user experiences and increase business revenue. The integration of these three 
technologies is now used in the education, retail sector, manufacturing industry to accelerate 
processes. Our AR VR app developers receive requests for AR VR app development integrating 
Artificial Intelligence algorithms. 
 
Let’s explore some instances where Artificial Intelligence when integrated with AR can augment 
Extended Reality: 
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Interesting Way of Education and Training
Artificial intelligence, when integrated with AR, VR, and MR, can support the education and training of 
the next generation. Various medical institutes are using AI, AR, and VR technologies to prepare 
students with virtual surgeries before they attempt a real surgery.  Stanford Medicine is a popular 
medical institute using Extended Reality after hospitals and medical schools to improve the training of 
doctors and surgeons. 
 AI uses facts and figures, compares various techniques, and personalizes the virtual environment to 
improve virtual training of students.  AI, VR, and MR integration have replaced static trainers with 
customized trainers to improve the results of training. Trainers can ask questions, receive answers 
and training in an interactive environment that books can’t deliver. 
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Interesting Way of Education and Training
Facebook’s Owner Mark Zuckerberg owns Oculus VR to generate models using deep learning. Oculus 
VR automatically re-designs realistic character avatars on the basis of photographs that are captured. 
Facebook has developed various non-gaming experiences for users using AR, VR, and MR 
technologies to engage with customers. Facebook is trying to engage more customers by developing 
lots of non-gaming experiences along with built-in social networking. This step is taken by Facebook to 
provide users with more entertaining and useful personal experiences.
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  Customized Shopping Experience with Sentiment Analysis
In Extended Reality, people are sent into virtual environments that are made intelligent using sentiment 
analysis. The virtual environments are improved using detailed analytics collected through the sentiment data 
along with implementing AI and natural language processing. Integration of AI, VR, and MR increases 
engagement and it reduces the dependency on icons and menus by introducing people to the virtual world.
 
Integrating AR and VR with AI  provides the retail industry a world full of exciting possibilities. Clothing 
brands can introduce virtual showrooms to provide enhanced selection options from the inventory. Machine 
learning algorithms enable clothing retailers to customize products and overall shopping experience for the 
customers. 
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  Customized Shopping Experience with Sentiment Analysis
Ralph Lauren store in New York City launched a high-tech dressing room that uses sentiment analysis 
from social media and customer’s movement. It also collects information about customers through big 
data and artificial intelligence linked with customers smartphones.
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AR VR in the Gaming Industry
Pokemon Go is the first most popular AR app in the gaming industry. The makers of the app 
successfully generated more than $850 million dollars. It currently has a half-billion customer-base 
worldwide. AR and VR have changed the era of the gaming industry. The technology has provided a 
significant scope of revenue and investment in the gaming industry.
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Exclusive Way to Be Travel Guide
Various travel industries are using AI, AR, and VR technologies to make bookings, shopping, and location 
searching a seamless experience. The AI uses the Machine Learning algorithm along with AR and VR to 
change the way people search or select their destinations.  The integration of AI, VR, and AR enable airlines, 
hotels, and travel organizers to analyze the collected data and develop a self-learning system to enhance 
customer service.
 Travel agencies now use VR and AR technologies to provide customers a 360-degree view or panorama of 
their rooms, room amenities, holiday location, and car rentals, etc. The travel agencies use AI to receive 
recommendations based on sentiment analysis and feedback.
  
Are you planning to upgrade your business operations with AI, VR, and MR technologies? We are a leading 
AR VR app development company that provides immersive in-app experiences to users across the globe. 
Get in touch with our experts for more details! 
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AR and VR Application Development Services
Gain benefits for your business online/offline by offering 
new and immersive experiences to customers with or AR 
and VR application development services.
Create solid brand engagement with immersive reality technologies
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