The global customer advocacy software market is estimated to grow at a significant CAGR during the forecast period. The customer advocacy software market growth is attributed to the faster deployment of new capabilities, including the introduction of advanced technologies such as AI. In the case of conventional on-premise service-based systems deployment of new IT-based technologies for improving the business, capabilities and expanding new capabilities take time. Besides, getting a new on-premise application to deploy successfully often takes months, resulting in a waste of time. However, deploying a new application in a cloud platform requires only a week or two. Furthermore, the cloud platform assists in reducing the cost. Cloud services eliminated the wait to run the application after its deployment, which results in time-saving and more efficient work.