Growing use of videos by SMBs for Marketing
                     Growing use of videos by SMBs for 
Marketing
Owen Jones
Writer at Smart-living-tips.com, made
many article contributions to
https://smart-living-tips.com/
I’m sure you’ve heard that “a picture is worth a thousand words”. 
One thing that people may not realize is that videos can be even more 
powerful! A well-made video can tell the story of your business so 
much more clearly than just words. Plus, they are cheaper than 
photoshoots and they reach a wider audience!
In this blog post, I will share some tips that can help you use video 
marketing to your full advantage as a small business owner. These 
strategies will help your business grow.
In a study of SMBs, marketing spoke to their preference for videos. 
The studies included a survey that consisted of a total of 580 
respondents, with 437 responses from the small and medium-sized 
business market. Of that amount, 96% reported using at least one 
type of video to communicate their brand story or highlight their 
products or services.
Video marketing is taking over the web. If you haven’t jumped on the 
bandwagon yet, now might be that time. According to a 
Business2Community survey, 59% of SMBs expect to increase the 
use of videos in 2015 and 20% have already started using them for 
marketing.
Through authentic video, your customer feel a personal connection 
with you. It’s best when they get to see you behind the scenes, 
working on the product and interacting with fellow employees. A 
customer connection is formed, and the next time they’re looking for 
a product, their first pick will be yours.
There has been a major trend in recent years for small businesses to 
expand their marketing strategies. As this trend grows, so does the 
use of video for marketing purposes. The use of videos has been 
significant in marketing in recent years. It is expected that this trend 
will continue in the coming years because content creators have more 
and more opportunities to produce videos themselves and upload 
them on YouTube, which allows them to create a more consistent 
flow of thematic topics.
B2C companies have stated that the primary purpose of their business 
is to generate leads and consumers. They strongly believe in 
producing content that truly engages its customers. As such, there’s a 
growing focus on digital marketing strategies that contribute to the 
overall marketing efforts of their brands. The digital arena has 
evolved tremendously over the years with new ways of providing 
incredible online value on a regular basis.
Conclusion:
There’s no better time than the present to start video marketing for 
your small business. We already discussed how beneficial video 
marketing can be, so this is the time to start taking action.
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