DIGITAL MARKETING4


Pakhii

Uploaded on Jun 23, 2025

Category Education
Category Education

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DIGITAL MARKETING4

💡 What is Digital Marketing? Digital Marketing is the process of promoting products or services using digital channels like the internet, social media, mobile apps, search engines, websites, and emails. It helps businesses reach their target audience online, where people spend a lot of their time today. 📱 Types of Digital Marketing Social Media Marketing Promoting on platforms like Instagram, Facebook, YouTube, etc. Search Engine Optimization (SEO) Improving website visibility on Google. Email Marketing Sending emails to promote offers, products, or updates. Content Marketing Sharing valuable content (blogs, videos, infographics) to attract customers. Search Engine Marketing (SEM) Paid ads on Google (like Google Ads). Affiliate Marketing Earning commission by promoting other people’s products. Influencer Marketing Collaborating with social media influencers to reach a wider audience. 🎯 Why is Digital Marketing Important? Cost-effective compared to traditional marketing Can reach a large and targeted audience Measurable results (you can track how many people clicked, viewed, or bought) Builds brand awareness and trust 🛠️ Tools Used in Digital Marketing Google Analytics – to track website traffic Canva – to create designs for posts Meta Ads Manager – for Facebook & Instagram ads Mailchimp – for email marketing SEMrush / Ahrefs – for SEO analysis Would you like this as a PowerPoint too? Or want a basic plan to get started?