Boom of Fashion in Punjab
                     Boom of Fashion in Punjab
Punjab is a region divided between Indian and Pakistan. It is said 
that there are more than 50 million people living in this region. 
And, it is not only culturally rich but also has a greater history of 
art and literature. Women of this region love Punjabi suit and 
they like to wear Patiala shalwars with heavily embroidered shirts 
and dupatta. Besides, casual wear dresses are also common in 
this region. And people living in Punjab love to promote their 
culture. They do not only wear traditional outfits but also wearing 
traditional shalwars with embroidery work done on the bottom.
Why Punjabi Fashion Boom?
Actually, the people who are living in the western world miss their culture a lot. It is not easy for them to buy locally manufactured 
products however they miss their culture and it is the reason the demand of dresses from Punjab have increased. People love to 
wear traditional outfits on their memorable events like wedding. They believe it is a nice way of expressing love for the culture. And, 
they keep promoting their culture through this way. This grows the demand of products in the market letting it boom locally and 
becoming a reason of livelihood for many. 
Is there any difference in fashion of Indian Punjab and Pakistani Punjab?
There is not much difference in the fashion industry of both regions. After division of sub-continent half Punjab fell into the share of 
India while half came into the share of Pakistan. But this division has not affected the fashion industry. Yes, it is true that innovations 
are being done at both sides of the borders. But, when it comes to culture and tradition, the outfits of Punjab are almost same and 
do not have much difference.
Do women wear cultural dresses 
locally?
In most of the areas of Punjab, women are still preferring to wear cultural dresses. But growth of technology and globalization this 
trend is decreasing from the urban areas.  In the urban areas women prefer to have dresses like western style. They love jeans and 
short embroidered shirts. And, the demand of cultural dresses is nothing as compared to the global markets. It is said that most of 
the people living abroad are from Punjab from the sub-continent region. However, the demand grows and so as sells.
Where to buy Punjabi dresses online?
There are plenty of websites selling cultural dresses. Among them, the best and cheap website is pakistanidresses.com.au which is 
selling not only in Australian region but also globally. The good thing is that they are selling Punjabi suit with free delivery in the 
Australia and also providing complete tracking details apart from best customer service assistance.
The boom of Punjabi outfits has grown in the recent years and it would keep increasing in more years to come globally. Locally, the 
products are disappearing from the market and they have decreased demand in the local industry. Despite this, the industry is 
standing on its feet and trying best to grow business beyond borders.