3-Basic-Digital-Marketing-Strategy-Frameworks-To-Guide-Your-Planning
                     3 Basic Digital Marketing Strategy Frameworks To Guide Your Planning
As the number of people using the internet has increased over the past three decades, so has the 
practice of digital marketing. It developed into a more complex technique from the time of keyword 
stuffing and spammy backlinks, utilizing big data, personalization, and a variety of diverse digital 
marketing strategies including planning, audit, communications, branding, and more.
The field has grown more complicated than ever, and you risk falling behind without a strong 
structure for your digital strategy. When engaging in digital marketing strategy, there are so many 
different things to consider that it's easy to overlook some crucial factors that can make or break a 
company's path to success. This makes having a defined framework for your digital marketing 
strategy one of the most important things you must do before getting into the specifics of tactics 
and campaigns.
Digital Marketing Strategy Framework
What exactly is a digital marketing framework or digital marketing strategy framework?
It's a document that lays out the progression of the marketing process, outlining essential conditions 
and significant touchpoints. It guarantees that nothing in the complex procedure of the digital 
marketing strategy is missed.
Digital marketing strategy frameworks come in a variety of forms and address many facets of the 
field, including communications, planning, and strategy. Some incorporate every facet, while others 
concentrate on a single one. You must be aware of your company's needs and priorities while 
developing your own to come up with a model that effectively supports your goals.
Marketing funnel
One of the most popular digital marketing strategy frameworks, it illustrates the path customers 
take while engaging with your business, from learning about your goods and services to making a 
purchase.
There are four stages in the marketing funnel:
Awareness:
This occurs when a potential customer views a social media post, or banner advertisement, or learns 
about your company from an influencer or a friend.
Interest:
A potential customer is interested in your brand and is exploring other websites or reading reviews 
to find out more information.
Consideration:
A potential buyer recognises their issue and your brand as the remedy. 
Action:
The potential client makes a decision, purchases a product, or schedules a meeting with you.
For this type of digital marketing strategy, these stages are quite easy to track on an e-commerce 
platform. A potential customer enters your website (awareness), clicks on a product and reads the 
description (interest), adds something to their shopping cart (consideration), and then completes the 
purchase (action).
What is its purpose?
While RACE Planning highlights your important digital marketing strategy action points, the 
Marketing Funnel can assist you to summarise the customer journey and, as a result, discover 
conversion barriers. This provides information for your framework for planning digital marketing, 
allowing you the chance for influencing consumers to do the required action.
You might need to send automated messages to customers to remind them of the items in their 
shopping cart, for instance, if you're only reaching less than half of the people who put the item in 
their cart then this is an opportunity to increase sales that might provide you with the outcomes you 
want.
RACE planning
RACE stands for Reach, Act, Convert and Engage. These four steps pertain to the online marketing 
activities you must carry out as you interact with customers through various channels and at various 
points in their purchasing cycles for this digital marketing strategy.
Reach includes increasing brand recognition and visibility while promoting your website and social 
media pages. Your key performance indicators include, among others, website traffic, earned media, 
external links, and online interaction.
Act, which stands for "interact," includes persuading visitors to take particular activity on the website 
or social media page. Your important performance indicators include, among others, the bounce 
rate, time spent on the site, and the number of newsletter sign-ups.
To Convert means to turn devoted followers into paying consumers. Your key performance 
indicators include, among others, the number of leads, the conversion rate, sales, and revenue.
To increase client retention, Engagement includes developing trusted relationships with them. 
Customer churn rate and repeat customer rate are a few of your important performance measures 
in this digital marketing strategy.
What is its purpose?
RACE Planning can assist you in developing an efficient digital marketing strategy plan by outlining 
the crucial actions for each stage of the customer journey.
Improve all aspects of your digital communications, including press releases, influencer outreach, 
SEO, and pay-per-click (PPC) advertising. Place your brand on social media platforms that are used by 
your target market.
Make a content campaign plan that includes a variety of content kinds. Spend a ton of money on 
video because more people will be watching this type of content. One of the top digital marketing 
strategies, on which you need to concentrate. Make your content the go-to source for your audience 
which includes motivational information, regardless of the type of content you are aiming for.
Set up a conversion rate optimization program. You can include text-based calls to action in blogs 
and high-converting pop-ups. Use A/B tests to determine the most attractive designs and content 
features for web visitors by using RACE planning digital marketing strategy.
Create a client touchpoint map and send personalised messages via social media, email, and the web 
for further engagement.
Flywheel model
Customers are at the centre of all business activities according to the Hubspot model called The 
Flywheel. As compared to the marketing funnel, it is easy to understand. The consumer is the main 
element of the funnel. It acts as a driving power in the Flywheel model. It's the item that gives the 
whole plan of action for this digital marketing strategy its "spin" or energy.
Customers are a central focus of the digital marketing strategy framework, surrounded by teams 
from sales, marketing, and customer support. These teams all try to improve the purchasing 
experience, which mostly includes reducing "friction" or anything that slows down the flywheel's 
rotation. It displays the buyer journey, which is outlined in three parts, similar to previous models for 
digital marketing strategies.
Attract: Attracting attention and lowering awareness-related obstacles.
Engage: Establishing trust and making it simple for customers to communicate with you.
Delight: Assisting and empowering clients to succeed and when they do, they're more inclined to 
share their experience with others, which increases the number of potential customers.
What is its purpose?
The Flywheel model eliminates handoff gaps since it is created to build synergy across company 
teams. Additionally, it accelerates the digital marketing strategy by lowering friction throughout the 
entire consumer journey.
To summarize, You can develop better digital marketing strategies and achieve success with the 
correct digital marketing strategy frameworks. These are the main elements you need to keep in 
mind while you pick or make your own. You should know your target market. Knowing your audience 
well will help you create a customer journey map that is accurate. You need to consider the 
requirements of the audience, this influences the strategies you apply to each step in the framework 
for a digital marketing strategy. Also, get a well-defined framework. All three of the frameworks for 
digital marketing strategy presented here have an easy-to-follow logic which makes your planning 
process more feasible.
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