Microsoft Certified: Messaging Core Solutions (MC-202-PT)
                     Salesforce
MC-202-PT
ExamName: Salesforce Certified Marketing Cloud Email Specialist Practice Test
Exam Version: 6.0
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Question 1. (Single Select)
Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail
Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A: List Unsubscribe header
B: Profile Center Unsubscribe
C: Universal Unsubscribe
Answer: A
Question 2. (Single Select)
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer
deploys the email, no onereceives it.
Which configuration caused the send to fail?
A: Two fields with ''Email Address data type
B: Failure to choose the send classification
C: Incorrect Sending Relationship
Answer: C
Question 3. (Single Select)
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused
customers to complain about their experience. NTO would like to apologize by offering an upgraded
coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?
A: Filter the data based on a specific date range.
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B: Use Einstein engagement scores to identify affected users.
C: Query the data using a specific date range parameter
Answer: C
Question 4. (Single Select)
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO)
identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
A: Use the complaint exclusion list on future sends.
B: Add the subscriber to the auto-suppression list.
C: Delete the subscriber from All Subscribers
Answer: B
Question 5. (Single Select)
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an
exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
A: Tracking Extract > Import Activity > SQL Activity
B: Tracking Extract > Import Activity > Data Extension Extract
C: Tracking Extract > File Transfer > Import Activity
Answer: C
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