Equine Supplement Products Market Outlook for Major Applications/end Users, Consumption, Share and Growth Rate 2027
                     Transparency  Market  Research  (TMR)  has  published  a  new  report  titled,  “Equine
Supplement Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and
Forecast,  2019–2027”.  According  to  the  report,  the  global equine  supplement  products
market was valued at US$ 75.2 Mn in 2018 and is projected to expand at a CAGR of 3.5 %
from  2019  to  2027.  Increase  in  incidence  of  equine  diseases,  rise  in  demand  for
protein/amino acid  supplements,  and surge  in  awareness  about  preventive care  among
equine owners are anticipated to augment the global equine supplement products market
from 2019 to 2027. 
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Growth of Equine Health Industry
Incidence of equine diseases is  increasing,  with joint infections,  bacterial  infections,  and
upper respiratory infections being the most common health concerns. Therefore, demand
for  equine  health  products  including  supplements  containing  vitamins,  minerals,  amino
acids, and other micro-nutrients is increasing. In case of racing horses, the horse owners and
caretakers focus on improving joint & digestive health and performance recovery. They also
take consultation from veterinary health care providers to better understand the use of
horse feeds & supplements to promote growth and overall health of horses. Furthermore,
rise in trend of gambling, horse racing, and sports provides opportunities for market players
in the equine health industry. Horse racing has become a royal sport in developed as well as
developing countries. This is likely to boost the growth of the market during the forecast
period. Moreover, orthopedic injuries in young horses have a significant economic impact,
and hence is crucial to tackle the health concerns of horses and improve their health. 
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Increase in Awareness about Preventive Care among Equine Owners
Increase in awareness about preventive care among horse owners and trainers and rise in
the use of micronutrient-based equine supplements to improve joint health are anticipated
to boost the growth of the market during the forecast period. Moreover, horse owners are
aware of high prevalence of equine lameness and metabolic disorders among horses, and
hence use equine supplements to improve equine health and avoid alleviation of health
conditions. 
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Strategic Approaches by Market Players to Boost Market Share
The  report  also  provides  profiles  of  leading  players  operating  in  the  global  equine
supplement  products  market.  These  include  Zoetis,  Boehringer  Ingelheim  International
GmbH, Bayer AG, Equine Products UK LTD, Purina Animal Nutrition LLC., Vetoquinol S.A.,
Kentucky Equine Research, Plusvital Limited, Lallemand, Inc., and Virbac. Partnerships, new
product launches,  and mergers & acquisitions are the key strategies adopted by market
players  to  increase product  sales  and capture  market  share.  For  instance,  in  November
2017,  Plusvital  Limited launched EnerGene-Q10,  nutrigenomic  supplement to expand its
equine supplements product portfolio and gain market share. 
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