The 8 Most Common Keyword Research Mistakes 
                     The 8 Most 
ComKmeony word Research 
Mistakes
Published by +1 (346) 355-
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.Net
Table of 
Introducti Content Not Distinguishing 
oFnocusing On Irrelevant Between Singular And 
Keywords PlurFaolcusing On One Ignoring Long-Tail 
Keyword
NKeoy
Ignoring 
t wAonradlyszing 
UnCdoenrveesrsionCIgonmoprientgit oSresarch timating Actual 
Intent ConclusionSERPs
s
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Introductio
Without a dnoubt, keyword research is one of the essential search engine optimization 
activities, which has a major impact on the further long-term success of your digital 
marketing campaign. However, it often happens that when analyzing keywords, 
people tend to overlook some fundamental regulations. As a result, they don’t 
achieve the expected goals – the website doesn’t appear properly on search results. 
Because of this, their conversion rate does not improve. To give you some ideas 
about keyword research, I’m presenting this presentation where you can read the 8 
most common mistakes made at some point in keyword research.
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Focusing On Irrelevant 
So let’s get this seKttleed ypwropoerlry dfrsom the start, if you don’t choose the proper 
keywords based on your potential leads, the entire SEO strategy will be worth 
nothing. I get it, it may sound like a cliche, but many people usually tend to forget 
that. If they select the wrong keywords for their campaign, they don’t get the desired 
search engine traffic and it impacts the conversion rate as well.
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Ignoring Long-Tail 
Unrealistic keywKoreds yawnd olorndg-tsail keywords are SEO poison. They prevent your 
websites from appearing on search engine result pages. It’s not uncommon for people 
to use such keywords. Another error that people often make is by relying on a single 
word such as “dresses” or “clothing” or “shoes”. These keywords won’t get you to TOP 
10 search results, as these keywords are extremely generic and competitive. So, if you 
run a small clothing shop, you may not have a lot of chances to appear on top of search 
engine results with such keywords. Most probably worldwide popular brands such as 
Zalando, H&M, Zara, or next could rank much higher inside the search results for such 
keywords. So, it’s important for your marketing campaign to keep the keyword realistic.
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Not Analyzing 
Competitor aCnaolysmis isp oenet oift toher fsundamental SEO activities that should be carried 
out quite often. This allows you to keep an eye on what campaigns or products 
they’re introducing and, as a result, you’ve got a better chance of not falling behind.
 
If you want to fully analyze your competitors, you should additionally test which 
keywords appear in Google search results for them. Fortunately, there are many tools 
available in the market today that can help you to spy on your competitor’s keyword 
visibility. 
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Ignoring Search 
Are you aware Ionf steearcnh tintent? Does that term make any sense for you? Ring any bells 
per se? Well, if you still don’t know search intent and its impact on search engine 
optimization, let’s discuss that. To put it simply, “SEARCH INTENT” is the cause for which 
users enter a given keyword within the “search” bar. A search engine responds to the 
users’ needs so that they can find the exact answer to what they are looking for. Are 
they searching for information? Or maybe they want to visit a particular website? If you 
could interpret the search purpose correctly, you will understand users better and match 
keywords to their needs. Where is what you need to keep in mind, even if you introduce 
properly-optimized high-quality content but it doesn’t correspond to the searcher’s 
intent, you’ll probably end up not receiving any additional traffic for your website 
anyway.
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Looking ahead, our business roadmap unfolds in a strategic 
timeline, marked by milestones and achievements that propel us 
toward our overarching goals.
Not Distinguishing Between Singular And 
Plural
Unfortunately, it’s one of the most common errors that lead to frequent failures. People 
usually don’t note that singular and plural keywords are different.Single and plural 
keywords must be considered separately as they don’t compete with each other for 
website traffic. To give you some perspective about it, let’s talk about an online store. The 
best practice would be best if category pages in an online store appear in the search 
results in 2t0he2 1plural (e.g. modern dresses), w2h0il2e 2product page2s0 i2n 3the singular (SeO.gO. Nlong 
black modern evening dress). While the category page represents a set of dresses, the 
product page is only talking about one dress in particular. So, changing keywords from 
singular to plural based on the situation could work wonders for your website. When it 
comes to promoting services, I would recommend focusing on singular keywords (e.g. web 
design).
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Focusing On One 
Keyword
This is another very common error that people make when writing and optimizing 
content for a website for a blog, but don’t really realize that. Even if your selected 
keyword has a very high search volume, focusing on just one keyword will take away 
the opportunity to rank better on different similar keywords. 
While anal2y0zi2n1g keywords to your content ma2t0e2ri2al, try and loc2a0t2e3 synonyms. InScOluOdNe 
various keywords in the textual content, thanks to that the content looks more natural 
and doesn’t give the impression of being created just for SEO.
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STATISTIC
Ignoring 
Conversion
It occurs pretty often that customers at the beginning of our cooperation specify which 
key phrases they need to rank inside the search results. This is a great approach 
showing that a client knows what he/she wants to achieve with SEO. However, it is a 
common situation that a client ignoresS tTheA keTywISordTs IonC which the website has been 
displayed in Google so far.Well, if you think about it, targetting irrelevant keywords all 
while igno2ri0n2g1 keywords that have the best p2o0t2e2ntial to increa2s0e2 t3he conversionS OraOtNe 
doesn’t really lead to anything great. The rule of thumb is that if a given keyword 
doesn’t appear on any page within your website, then most likely the keyword will be 
ignored by search engines too. So, there is no chance the keyword would appear on the 
search result pages or produce any kind of good results for you.
Thynk Unlimited
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STATISTIC
Underestimating Actual 
SERPs
You must be using a lot of SEO tools to do keyword analysis. There is nothing wrong 
with that for sure, but as long as you don’t ignore your actual SERPs at the same time. 
You must always keep an eye on thSe TacAtuTal IkSeyTwoIrdC rankings. If a keyword is 
performing better or worse and how it’s affecting your website traffic. Based on the 
SERP data, you can plan your content for the keywords that are not performing as well 
as the one2s 0th2a1t are on top. 2022 2023 SOON
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STATISTIC
Conclusion
s
It occurs pretty often that customers at the beginning of our cooperation specify 
which key phrases they need to rank inside the search results. This is a great 
approach showing that a client knows what he/she wants to achieve with SEO. 
However, it is a common situation thaSt aT cAlieTntI iSgnToreIsC the keywords on which the 
website has been displayed in Google so far.Well, if you think about it, targetting 
irrelevant 2k0e2y1words all while ignoring keyw2o0rd2s2 that have t2h0e2 3best potentiaSl OtOo N
increase the conversion rate doesn’t really lead to anything great. The rule of thumb 
is that if a given keyword doesn’t appear on any page within your website, then most 
likely the keyword will be ignored by search engines too. So, there is no chance the 
keyword would appear on the search result pages or produce any kind of good results 
for you.
Thynk Unlimited
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THANK YOU
FOR READING THIS PRESENTATION
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