Pel Softlabs Pvt Ltd is a guide to using social media for your small business
                     A GUIDE TO USING
social media
FOR YOUR SMALL BUSINESS
BY PELSOFTLABS
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a  quick 
Snocoialt meedia is an integral  
 par t  of any small business  
success strategy.  In fact,  in
today’s day  and age,  small 
 businesses cannot af ford  
to
ignore social 
media.
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the figures
74% 57% 81%
of online adults of your of consumers 
use  social sales  research
networking funnel may online before 
sites everyday be making  big 
accounted for purchases
by  social 
media
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promotion engagement
extends your is rooted in consistently
engagement  eff orts sharing insight and 
by presenting a providing  value every 
valuable off er that’ s v time you connect  with a 
based on  your customers’ customer. This
interests and  needs. s establishes credibil i ty 
Social media amplifi es  while  building trust and 
your eff orts so you can be inspiring
found by a wider audience customers to tell their 
to  grow your business. friends  about you.
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low When you take into considerationthe cost of traditional marketing 
 and  compare it to social media 
marketing,  it becomes clear 
marketing that social media
marketing comes out on top. 
 budget? Even a  small business with a 
low marketing
budget can afford using Facebook 
Ads  or investing in Promoted 
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1set the stage
Before developing your 
actual  social media 
strategy, it’s
necessary to first do a 
bit of  prep work and 
define your
target audience as well as 
your  initial goals.
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define & 
set  your 
goals
Once you know the 
type of  customer you 
want to attract,
it’s time to set some goals. 
What  do you hope to gain 
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from your  business soc6ial 
P E L S O F T L A B S P V T 
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YOUR GOALS MUST BE:
. specific
. measurable
. attainable
. relevant
. time-oriented
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WHY USE SOCIAL 
MEDIA?
"Marketing is no longer 
about  the stuff that you 
make, but  about the stories 
—y oPuEL  tell."
SOFTLABS
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thank you!
FOR YOUR TIME
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