Introduction To Startup Success Predictors - Phdassistance
                     An Academic presentation by
Dr. Nancy Agnes, Head, Technical Operations, 
Phdassistance  Group www.phdassistance.com
Email: [email protected]
Outline
Introduction
Startup success Predictors  
T O D A Y ' S   Characteristics of the founders 
D I S C U S S I O N  Capital Analyzation
Strong Team  
Business Model 
 Marketing
I N T R O D U C T I O N
Nowadays, e ntrepreneurs turn  their 
innovative thoughts to ventures   
provide solutions to global problems. which
As a result, a start-up venture has the  
potential to grow into enterprises that have  a 
global effect.
Many e  ntrepreneurshopeforasuccessand
 financial gain when they start their business.
Contd...
Some people want to accumulate assets, while others want to start,  
grow, and lead a long-term business but not everyone is born with  
the talent and luck to be the next big thing.
Oprah Winfrey, Richard Branson, or Michael Dell is just a few of the  
people who have made a name for themselves.
S T A R T U P  S U C C E S S   
P R E D I C T O R S
Many factors can contribute to a startup's success or  
failure; nonetheless, studies have discovered a link  
between a new venture's managing team and its success  
or failure.
In a start-up, founders are the catalysts for new g oods,
s ervices, and business models to enter the marketplace.
Contd...
With the need to attract people into the business, the founder's relationship
to  the company and its stakeholders will alter.
Given the importance of a  Founder's position in the firm's architecture,
it's  likelythat he or she willbe promoted to management or the
board of directors  Anyonemay now establish a business because of 
the present business
environment.
However, it takes a lot more than a good business environment to keep it going  
and turn it into a viable company.
For a startup to be successful,  
characteristics of the founder plays as  
major role as forms the foundation of the  
business.
Their qualities might determine where
C H A R A C T E R I S T I C S the startup culture begins and how
 O F  T H E  F O U N D E R S it  relates with the business environment.
Contd...

Human capital, which is regarded a vital determinant for organizational  
success, has been identified as having relevant attributes such as  
experience, expertise, age, and education of the founder.
Entrepreneurial talent is influenced by the expertise and talents of the  
founders, and there is a strong relation between a founder and  performance.
C A P I T A L  A N A L Y Z A T I O N
Working capital is also crucial for a
startup's  success as early phases of investment.
Even if obtaining initial fund financing  proves
challenging, a line of credit is still an option.
Contd...
Any startup that does not have enough financing would  
suffocate under its own debt, and securing appropriate  
finance will necessitate a sound business strategy.
Since, the Capital has a direct and indirect impact on  
performance, the lack of capital would certainly lead to  
the startups failure
STRONG TEAM
Even if you have extraordinary entrepreneurial
characteristics, it's difficult to achieve  
tremendous success alone, thus
together the proper team is critpicuattlintgo
every  successful firm.
Contd...
The size of the founding team has an impact on business success as it  
acts as a catalyst for the accumulation of entrepreneurial potential.
Despite the fact that the size of a team's founder has been shown to  have 
a beneficial influence on performance, a larger team does not  ensure 
better results.
BUSINESS MODEL
An excellent business idea, according to Nyman [5], is just one part of a  
larger business concept.
It's critical to follow through and think about the other components of  your 
business model as well, regardless of how large or small your  company 
is.
A business model for a startup highlights building a method in order to  
consistently fulfill value promises and pave the route for the business  
expansion.
Every company initiative, large or little, relies on  
marketing to allow clients to genuinely interact  
with the product.
Marketing has been incredibly cost-effective  
with the emergence of digital media, and is thus  
an essential component of a startup's success.
MARKETING
According to Lussier et al. [4], business founders  
having past marketing experience contribute  
considerably to their company's performance.
Contd...
Every stage of the business is connected, from putting a concept on paper to  
carrying it through.
Even the poor management of a single stage might compromise the entire  
chain and thus it’s vital to realize that a business isn't built only on a brilliant  
concept rather, it needs a strong team, founders capabilities, a suitable  
business model, a funding capital and the marketing strategies.
Thus, the proper operation of these elements is critical for a startup's growth  a 
nd development.
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