The way the organizations act in business markets has been changed by Digital Technologies in terms of what they market and how they market and they also pose new requirements to the capabilities of a firm. Many aspects of business marketing have been affected by the recent trends in digitization and digitalization. Although the use of data in business-to-business marketing is not a new trend, digitalization and digitization have attracted a great deal of attention in firms’ business models. The main aim of this paper is to create an overview and consolidate this stream of Research. This paper also offers a brief overview of research about digitization and digitalization in business-to-business marketing (Ritter & Pedersen, 2020). To Learn More: https://www.phdassistance.com/blog/ Contact Us: UK NO: +44-1143520021 India No: +91-8754446690 Email: info@phdassistance.com