How Artificial Intelligence helps Entrepreneurs in Marketing - Phdassistance.com
                     HOW ARTIFICIAL  
INTELLIGENCE 
HELPS  
ENTREPRENEURS 
IN  MARKETING
An Academic presentation by
Dr. Nancy Agens, Head, Technical Operations, 
Phdassistance  Group www.phdassistance.com
Email: [email protected]
TODAY'S 
DISCUSSION
Outlin Introduction
e Digital Marketing 
 Search Engines
Search Engine Optimisation 
 Current Usage of AI  
Conclusion
Introductio
n
Artificial Intelligence has made great leaps in technology and it is used in most 
 of the applications and fields.
With respect to business application, they are used in employee  
management systems, interactive search assistants, and predictive trends.
Its rising demand has led to some countries like UAE having a dedicated 
 ministry for AI.
Digital marketing is one of the major applications, where AI has 
 forayed into.
Digital  It is able to create novel solutions for automating and managing  the company’s marketing thereby helping the entrepreneurs on  
Marketin par with large companies’ marketing.
g
They can benefit from better response from their designated 
 audience and ultimately competing with larger 
corporations.
Search 
Engines
AI based Search engines can now understand user queries and  
understand the intention for the publisher whenever contents are searched.
These search engines work well based on the intent of the user by using 
 various deep learning algorithms and rank the links accordingly.
The websites ranking are related to the quality, most sites try to maintain 
 the quality of the content to remain on top of the search engine rankings.
AI based analytics tools provide better insights for managing the  
campaigns, planning the budgets and analysing the return of investment.
Search Engine 
Optimisation
Using AI based Search Engine Optimisation (SEO) is one of the ways 
 entrepreneurs can market their website and stay on top.
Using AI, they can create algorithms with respect to the users rather than predefined 
 algorithms.
Their machine learning capabilities allows gathering of information and prediction in 
 marketing the content.
With this, entrepreneurs can improve their sales, make personalised content as per 
 the user and increase the user engagement.
AI based SEO can use the Key Performance Indicators (KPI) of the company to 
 create an effective work impact.
Current Usage of 
AI
In spite of these advantages, not many users use automated AI, only 26% use 
 completely automated AI, while the rest use manual assisted AI.
A recent research has shown that around 40% of users do not have any intention to use 
 AI in the coming year.
Out of the remaining 28% were intending to use it, while 32% were already using it.
This slow adoption is due to lack of knowledge on the subject, hence there is a major 
 scope in the future for those who know AI.
Contd..
Fig 1. Current Usage 
of AI
Conclusio
n
However this trend is changing with many people moving to automatic AI.
In the future, no stone would be left unturned, where every small entrepreneur
would have moved to fully automated AI.
The digital marketing executives no longer require to search lots of data from 
 variety of sources.
Those who adopt and change adjust rapidly to the changing trend will survive 
and  win the marketing race.
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