B2C E-Commerce in the Global Market 2020 – Phdassistance.com
                     B2C E-
COMMERCE  IN 
THE GLOBAL  
MARKET 2020
An Academic presentation by
Dr. Nancy Agens, Head, Technical Operations, 
Phdassistance  Group www.phdassistance.com
Email: [email protected]
TODAY'S 
DISCUSSION
Outlin Introduction
Drop Shipping  
e Print-on-Demand 
 Private Label  
White Label
Subscription Service 
 Wholesaling
Introductio
n
E-commerce is categorized as business-to-business (B2B), business-to-customer (B2C), and  
business-to-government (B2G) based on collaborating bodies such as corporations, customers 
 and governments.
A statistical evaluation done in 1.8 billion people purchased products online which in turn lead to 
 the increase in e-retail sales to 2.8 trillion U.S. dollars across the globe.
Selecting and implementing the suitable e-commerce business model is a challenging task for the 
 people who are new to the field of business.
Therefore, the most popular form of e-commerce falls into the classification of business to 
 consumer (B2C) for business people around the globe.
Fig 1. B2C E-Commerce Business 
Model
Drop shipping is a process in which business can market and sell  
products in online platforms without stocking the products in an inventory.
Drop  When customers places orders, drop shippers buy the product from the 
Shippin  supplier, do the shipping and delivers it to the customers.
g Business people engaging in drop shipping do not need to focus on  manufacturing and inventory and can focus more on investing.
Some of the popular e-commerce drop shipping platforms include
Shopify, PretaShop and Woo Commerce.
Print-on-
Demand
Print-on-Demand or POD is another business model which allows the user to set up 
 a business where they can sell their customized products.
APOD business creates an opportunity for business people to build their brand in the 
 way they envision their enterprises to be.
POD along with digital technology, is incorporated in printing commodities by
fixating a fixed cost per copy regardless of the nature of the order.
POD revolves around the process of printing products only demand eliminating the 
 use of inventory.
Private 
Label
A Private Label business model is the model termed as selling products.
Under a private label product selling, the business people can able to sell the products 
 manufactured by the third party under their brand names.
The manufacturer produces the product as per the requirement and ships it the retailer who sells 
 the manufactured products under their brand names.
For instance, Amazon is a private label for E-commerce platforms.
White 
Label
White label business models are termed as the retailers who resell common 
 products which are procured from a dealer and apply their brand names.
This business model is generally a two-way process in which the products are 
 produced by one company and other company rebrands and dispenses it.
For instance, the retailers who sells white-label products in social media.
Subscription 
Service
A subscription business model generally permits the customers to buy a product or a  
service and further allows them to subscribe for a particular period either on the monthly 
 basis or a yearly basis.
The customers can either cancel the subscription or can continue the service by renewing it. 
 Some of the E-commerce stores which works on the subscription-based business model 
are
Five Four Club work and Tie Bar.
Wholesali
ng
Wholesaling is a business model where the products are sold in bulk and at a lower price than 
 the current market prices by e-commerce stores.
Wholesale e-commerce necessitates remarkable effort in both modern and traditional sales 
 networks like trade shows, telesales, marketing, and influencer advertising to obtain  
commercial partners.
New models for e-commerce business-to-customer remain to grow as far as the companies 
 discover new ways to carry out the activity.
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