Why You Need Mobile App and How to Make It Effective
                     Why You Need Mobile App and How 
to Make It Effective
Philip Hauges
Writer at big-trend.com, made
many article contributions to 
https://big-trend.com/
In the past few years, mobile usage has increased dramatically. We now use 
mobile to communicate, shop, socialize, read, watch….in short almost to do 
everything. It is a lucrative platform for the marketers to connect with the 
audience. Businesses are, therefore, investing in their own mobile app. Does 
your business also need a mobile app?
A report published in comScore in 2015, showed the number of mobile users 
surpassed the desktop users in 2014. By 2020, the number of smartphone users 
is expected to reach 6.1 billion worldwide. With the increase in the number of 
smartphone users, the usage of mobile apps has also witnessed tremendous 
increase. In fact, they have become the key way through which the retailers can 
connect with their customers. In such a scenario, if you still do not have an app, 
your business is at risk.
Apps offer a unique way to engage customers- this is true. But, before you jump 
to design your own app, think why anyone will download your app from 
thousand others in the app store. To gain a place on consumers’ home screen, 
your app must make their life better in some way. Here are few tips that you 
must focus on:
Provide value to customers
Well, this is most important. Through an app, you can let your buyers know 
about your products, deals, locate a nearby store and even place orders even 
without visiting you. Apps can also help the users to solve a problem or keep 
them entertained.
Kraft’s iFood Assistant App offers many simple and delicious food recipes that 
include their products. They offer an in-built shopping list that the users can alter 
as per their choice.
Starbucks received around four million mobile payments per week way back in 
2013. Almost 8 million customers are using their mobile app to pay. The secret 
to this enormous success is that the app has simplified the life of the customers. 
They can order and pay for their favorite drinks and food on the go. They do not 
have to stand in a queue in the store.
Nike mobile app is also popular among the users who are trying to stay fit. The 
app’s core function is to track pace, distance and GPS route of the runner.
Another renowned brand Oreo designed a game to get the attention of the 
mobile users. Their Slam Dunk King game enables users to twist, lick and dunk 
Oreo cookies in milk. This is an innovative idea where real world cookie ritual 
becomes assimilated into the gaming world.
Make your app easier to find
Even if you have managed to come up with a great app, it can remain 
undiscovered to the users. If you already have a website, promote your app 
there. Use all your existing channels like the Twitter account, Facebook page 
and E-mail lists to aware the audience about your app. Proactively improve your 
APP Store Optimization that will let the customers discover your app easily in 
the store.
Address your app’s customers
Most of the companies invest in mobile app and yet forget to connect with 
people who download the app. Today, people expect much from a company. To 
successfully drive traffic through your app and to retain them you need to make 
each customer feel special. Listen to your customers’ feedbacks. Try to grow 
positive ratings and reviews.
If designed carefully keeping users’ need in mind, the mobile app can offer 
global reach, effective communication channel and competitive edge.
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