The Ultimate Guide To Setting Real Estate Photography Pricing
                     The Ultimate Guide To Setting 
Real Estate Photography Pricing
By-Picsera
Introduction
   Professional real estate photographers offer a great 
service: They can help sell houses faster and for a 
higher price. As a professional photographer, offering 
your clients exceptional quality photos is a given. But 
pricing your service correctly is crucial because you 
need to get the value you deserve.
Determine Your Income Goal
The approach to determining your income goal is simple. 
Let’s say that as a part-time real estate photographer, you 
want to earn $25,000 per year on top of your regular 
income. Or let’s say you want to earn $75,000 per year as 
a full-time professional photographer. Whatever your 
income goal, it’s important that you come up with a 
number that justifies pursuing this profession.
Evaluate Your Competition
    Make a list of the things you like on their websites, and 
replicate these features on your business website. Also, make 
a list of the things you dislike on their websites and ensure 
you get rid of these features on your website. Research your 
competitors’ marketing tactics and find the ones that are 
possibly delivering the best results. Implement the ones that 
you feel might have brought them success.
Establish Your Real Estate Photography 
Pricing Based on “Value” Clients
   Establishing a real estate photography business on the 
price front alone isn’t a sustainable model. But if you 
offer exceptional quality—which is a given in professional 
photography—word will get around, and you’ll get more 
business. You’ll command a higher price only when you 
bring more value to the table.
Use the Psychology of 
Pricing to Earn Higher Profits
   Price your service too high, and you might not land 
enough clients. That’s an unfavorable situation because 
you’ll have fixed operating costs to cover, such as office 
rent, employee salary, and more. Pricing your service too 
low can be equally painful. While you might get lots of 
gigs, you’ll still have trouble covering your operating costs 
because your profit margins will be too thin.
Offer Low-Effort, High-Priced 
Add-On Services
   Virtual tour software comes with a catalogue of different 
settings and furniture options, enabling you to stage both 
exterior and interior rooms virtually. This low-effort, high-
priced add-on service can drive your business profits. You 
can also easily outsource this real estate photo editing
 service and focus on your core photography business.
Thank You 
Contact us:
Picsera INC
11151 NW 36th Ave
Miami, FL 33167
USA
(888) 672-4505
[email protected]
picsera.com