Why CTA is Important for Website and Types of CTA
                     
Leads Generation (CTA)
First, calls to action are essential since they allow you to 
generate leads on your website. 
Since you are trying to turn a simple visitor into a lead, 
you need to place CTAs that are meant to generate leads - 
that is, places that lead to landing pages and forms. 
They have to meet in places that are known to attract a 
lot of new visitors.
The most frequent place is certainly on your company's 
blog, whether at the end of an article, on the "side bar" 
or even in a banner. 
To be successful, these CTAs must be visually catchy and 
convey the value to be received by clicking on it. Take the 
example below, which speaks of inspiration, experts in 
the field and (generous) quantity.
Contact Form (CTA)
Once your visitor clicks on a CTA like the one explained in the 
first point, they should land on a landing page, which will 
contain an essential tool for their engagement, a contact 
form!
These forms turn a stranger into known visitors. The more 
forms a prospect fills out that contain different fields, the 
more information you accumulate about them and the more 
you can send them content that is relevant to their situation, 
their needs and their progress in the buying cycle.
Remember that a form button shouldn't just read, download. 
Why? To avoid scary bounce rates, visitors should be 
reminded of what they will get in return. 
As shown in the example below, we speak of guide and 
possession, since we imply that by clicking, it becomes "our" 
guide.
Discover a service or a product
When someone is browsing the pages of your 
services or products, you want to make their 
experience as easy as possible. After all, it's the 
letter that make you dollars. 
So make these CTAs interesting by giving overviews 
of your product, or by putting in the background 
pictures in action that relate to your services.
In the example below, the colors are interesting; we 
understand that this is a product that relates to 
several types of technology (cell, tablet and 
computer). 
The main CTA is discovery, but it also allows you to 
request a demo for someone already interested in 
using it.
Sharing on social media (CTA)
Share buttons on social platforms is must have CTA 
according to digital marketing experts, Toronto. They are 
easy to put, and especially important on all pages that 
relate to content that may be of interest to your visitor's 
community. 
They are also buttons requiring little involvement from 
your visitors, leads and customers when they want to get 
involved with your brand.
Be careful not to put them everywhere! You don't want it 
to be on pages where people give you their personal 
information. They will tend not to engage in it.
 
Finally, what is very interesting about this type of CTA is 
that you can personalize them and adapt them to the tone 
normally associated with each of the platforms; more 
professional on Linkedin and friendly on Facebook
Promotion of events (CTA) 
Whether you want to create an event, online or in 
person, you will be looking for the highest 
attendance rate possible. 
Digital Marketing Agency Toronto suggests a CTA 
to promote this type of action is always very 
relevant, either to increase visibility or to 
encourage the purchase of tickets online.
All the more advantageous is that they can be 
placed all over the site, depending on the segment 
of customers you are interested in attracting. 
Many events are also used to nurture customers, 
so you can encourage them to participate just as 
much by putting these CTAs on login pages, 
dashboards or places where they receive their 
invoices.
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