What Should You Not Do in SEO 2020 By Toronto SEO Expert
                     
1 - Publish content directly on social 
networks
Social networks are not for publishing content directly: at 
least not if you want to use them for your SEO strategy. 
The purpose of social networks is to promote your content. 
Whoever publishes images and texts directly on his 
Facebook page does not necessarily increase the traffic on 
the website.
It is different for blogs integrated on the website of the 
company. The content of this blog appears directly in the 
HTML source code taken into account by the search 
engines.
So don't do this SEO mistakes it's best to post content on 
your blog, then promote and link it on your own social 
media channels.
2 - Post bad content
“Content isn't always king. In recent years, 
some website managers have posted 
entertaining content that was largely 
irrelevant and produced quickly.
As a result, search engines list the 
information from these sites as irrelevant 
and then downgrade it from the results 
pages.
News texts containing images, graphics, or 
videos often score higher in the ranking than 
short texts with low news content. Think 
about it when defining your content 
strategy.
3 - Do not check for duplicate 
content
When a website or blog posts a lot of content, some pages 
or articles may look very similar, if not too much. This then 
creates internal duplicate content. 
In other cases, an external site may copy and reuse the 
content on your website, creating external duplicate 
content. This duplication "disturbs" Google, which no 
longer knows which page should be raised in the list of 
results. Google knows and this SEO mistake will affect 
your ranking.
The authority gained by a URL and the referencing of its 
keywords is then diluted. SEO tools, recommended by SEO 
Company Toronto are plagiarismdetector.net, 
duplichecker.com exist to identify this type of content.
4 - Write similar titles 
for web pages
Inserting keywords into your page 
titles not only helps rank them, but 
also teases them.
Your title should make people want to 
go to your page after they discover it 
via a tweet for example. Vary the titles 
of each of your pages to arouse the 
curiosity of readers. Depending on the 
topic, get to the point with a few 
words
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