Here’s How Your Loyalty Cards Can Help Boost Customer Retention Rates
                     HERE’S HOW YOUR LOYALTY CARDS 
CAN HELP BOOST CUSTOMER 
RETENTION RATES
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All the business people in the world would agree that retaining 
customers is easier than building new ones. While retaining 
customers might seem easy, your competitors will run over your 
clientele if you are caught slacking today. The fierce competition 
has raised the stakes of employing customer retention 
instruments and strategies.
Humans are inherently demanding by nature. Even if you offer 
exemplary services and premium quality products, customers are 
always wondering what additional benefit you have to offer when 
they purchase from you. That’s where the customer loyalty 
program comes in. Customer loyalty cards are offered by 
restaurants, brand outlets, and shopping centres as souvenirs to 
acknowledge your customers’ loyalty, granting them rewards and 
benefits.
Read on to find out all you need to know about loyalty 
Hcaorwds D. o Loyalty Cards Work?
Loyalty cards are an instrument you can use to make your 
customers feel special. Although a loyalty card is typically a 
plastic card that stores your customer’s data, it holds immense 
potential. These cards usually come with a barcode or a magnetic 
strip or both so that, when swiped, they can record any purchase 
or transaction information.
While offering a personalised premium quality card enhances your 
brand recognition, you would benefit more if you link your 
customer’s mobile numbers to your loyalty program. In such 
instances, customers won’t leave your store with a bad experience 
even if they forget or lose the card.
Once the information related to the transactions is recorded, a 
program helps you tally the points and update it in your member’s 
account for redemption at a later stage.
What are the Benefits of Customer Loyalty Cards?
Many newcomers and small business owners get stuck up on the 
thought that a customer loyalty program means you’ll be giving 
away something, whether it’s discounts, sales, early access, and 
so on. They fail to see the payoff these reward programs rake in. 
Not every loyalty program is the same; your brand needs to work 
out which ones work best for your organisation. Here’s a list of the 
benefits customer loyalty programs offer:
• Boosting Customer Referrals: Great referral programs instantly 
make their way into the crowd through word-of-mouth 
publicity. People love telling their friends, family, and 
acquaintances how they bagged the year’s deal. More referrals 
bring in more customers leading to a hike in your revenue.
• Higher Customer Retention: If customers are offered more 
bang for their buck with your loyalty programs, they are bound 
to stick around longer.
• More Sales: Incentives encourage customers to spend more 
and bring you a higher average order value. Customers aim to 
hit the milestones you set up for them with your loyalty 
programs.
• Brand Advocacy: Running a successful loyalty program builds 
trust and turns your regular customers into brand 
ambassadors and advocates. This group goes on to fetch new 
customers, raking in more leads and resulting in a practical, 
low-cost marketing campaign. 
What Features Should Loyalty Cards Have?
Before you head out for printing your membership and loyalty 
cards, have you thought about what features you want on your 
card ? Traditional cards just don’t cut it in the modern era. If you 
want your customers to feel more connected and valued, you 
need to check your budget and add some features.
• Colour Scheme: If you want to deliver the exact colour every 
time, go for the Pantone system.
• Bar Codes & Magnetic Strips: Sequential or non-sequential 
number barcodes or magnetic strips are essential to Loyalty 
programs as they coordinate with POS machines to record and 
store each customer’s data.
• Embossing & Holograms: These are features that add a touch of 
sophistication and luxury to your cards. Embossing with gold or 
silver tipping add extra value to your cards, creating a premium 
vibe.
Other security features like UV light detection and signature 
panels don’t make much sense when added to loyalty cards. But 
the earlier features can help your cause and make your 
consumers feel extra special and valued.
visit: 
https://www.plastic-cards.com.au/blog/heres-how-your-loyalty-card
s-can-help-boost-customer-retention-rates/
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