Should Disney stop producing Star Wars content_
                     Should Disney stop producing Star Wars content?
                                                                                                                               
By Ponderly
                                                     
Fact Box
● George Lucas’ Star Wars was created on May 25, 1977, with the release of Star Wars: 
Episode IV - A New Hope. The franchise grew to earn over $10 billion in worldwide box office 
revenue over the last 40 years. 
● In the Star Wars saga, there are 12 movies and nine TV series, including spin-offs. The latest 
released movie was Star Wars: Episode IX - The Rise of Skywalker in 2019, and the series, 
The Acolyte, released in 2024. 
● The Star Wars franchise was purchased by The Walt Disney Company in 2012 with the 
acquisition of Lucasfilm. Disney has expanded the brand to incorporate the Skywalker saga, 
The Mandalorian, and The Book of Boba Fett.
● In a 2023 Rasmussen Reports survey, 53% of Americans believe Disney’s impact on the 
entertainment industry to be favorable, while 39% disagree.

Rob (No)
A big part of Disney's problems is their extravagant expenditure on projects, which eclipses many other studios. Part of 
the revival would be to revise their expenditure to cut costs on production so they don't run on losses, considering their 
projects are among the most expensive in the industry, with no substantial difference in quality.
As Disney CEO Bob Iger said, they plan to prioritize quality over quantity by limiting the number of Marvel releases to 
only two or three a year. 
This approach should also be applied to Star Wars projects as well. By focusing on releasing only a few quality projects 
that resonate with the core audience, Disney can preserve the integrity and excitement that made the franchise a cultural 
phenomenon. 
This is definitely a better strategy than simply churning out so much content that it only complicates the storyline and 
cheapens the franchise. 
Mark (Yes)
Take for example the concept of one of the recent Star Wars films not yet produced. It would tell the story of the first Jedi, 
which hardly feels like a compelling narrative that could be turned into a feature-length picture. Audiences don’t 
appreciate being fooled or tricked.
 If Disney churns out Star Wars-themed projects simply to capitalize on the namesake, they risk alienating the fan base. 
It’s time to accept that there are no novel premises on which to base any new Star Wars Projects. And now, as seen in 
The Acolyte, creators are even changing franchise lore and inserting woke moments that have rightfully angered fans. 
A recent report by Forbes revealed that Disney has yet to recover from its purchase of Lucasfilm. George Lucas has 
even grown disillusioned with Disney’s vision for his creation, citing how projects like The Force Awakens lacked 
originality as it was very close to A New Hope. 
Notwithstanding Star Wars's incredible run and massive impact on modern cinema, it's now do-or-die for the franchise. 
Soon enough, its core audience will be aging out, and future generations will have no affinity for the brand. The force is 
no longer with Star Wars; Disney should realize this.
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