Augmented Reality in Retail Market
                     Augmented Reality in Retail Market
The global augmented reality in retail market size 
was valued at $2 billion in 2021, and is projected to 
reach $61.3 billion by 2031, growing at a CAGR of 
41.4% from 2022 to 2031.
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Augmented reality means bringing digital objects into the real world. 
Augmented reality is the layering of the digital components onto our 
physical reality often done through a viewing device such as a 
phone, tablet, or AR glasses. 
AR is used in the retail sector to enhance or augment the world with 
digital technology. AR in retail delivers visual elements, sound, and 
other sensory information to the user through a device like a 
smartphone or glasses.
Impact of Covid-19
The growing need for augmented reality among 
enterprises to improve their customers’ needs and to 
  upsurge their revenue opportunities, by allowing them 
1 to take their phones and scan a particular furniture 
piece and then superimpose that into your room’s 
image.
Various industries are adopting augmented and virtual 
reality solutions for improving the loss suffered owing to 
  the pandemic situation and to improve their market 
2 share. However, the massive demand for AR devices was 
restrained by the disruption of the supply chain during the 
pandemic due to various lockdowns.
Market is segmented into By Application
1 2 3 4
Information Advertising Planning 
Systems Try on and Solutions and 
Marketing Designing
Segmentation 
By Region 
North America U.S., Canada
U.K., Germany, France, Spain, Italy, 
Europe Rest of Europe
Asia-Pacific China, Japan, South Korea, India, Australia, Rest of Asia-Pacific
LAMEA Latin America, Middle East, Africa
Leading Market Players 
Inter IKEA Systems B.V.
Microsoft Corporation
ViewAR GmbH
Zugara, Inc.
Imaginate Technologies
Wikitude
Kudan
PTC
INDE
Amazon.com
Google
Marxent Labs
Blippar Group Limited
Apple Inc
Sephora USA
Augment, Holition Ltd.
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