Uploaded on Nov 7, 2023
Sales performance management (SPM) solutions are a collection of operational and analytical functions that automate and integrate back-office operational sales operations in order to increase operational efficiency and effectiveness.
Sales Performance Management (SPM) Market
SALES PERFORMANCE MANAGEMENT (SPM) MARKET
The global sales performance management market size was
valued at $1.8 billion in 2021, and is projected to reach $7.4
billion by 2031, growing at a CAGR of 15.2% from 2022 to 2031.
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Sales performance management (SPM) solutions are a collection of operational
and analytical functions that automate and integrate back-office operational
sales operations in order to increase operational efficiency and effectiveness.
Incentive compensation management, quota management and planning, territory
management, advanced analytics, and gamification are some of the SPM capabilities.
Impact of Covid-19
It has positively impacted the adoption of sales performance management
solutions due to the lockdown imposed by governments of different countries.
Companies are focusing on emerging technology such as AI-powered
1 solutions, automation, and cloud-based sales performance management
(SPM) solution across industries such as BFSI, healthcare, and IT & telecom
to perform contactless operations.
This factor further creates demand for sales performance management
2 (SPM) solutions, which drives the global adoption of the sales performance
management market
Market is segmented into By Solution Type
1 2 3 4
Incentive Territory Sales Planning Sales
Compensation Management and Monitoring Performance
Management Analytics and
Reporting
Segmentation
By Region
North America U.S., Canada
Europe U.K., Germany, France, Spain, Italy, Rest of Europe
Asia-Pacific China, Japan, South Korea, India, Australia, Rest of
Asia-Pacific
LAMEA Latin America, Middle East, Africa
Leading Market Players
Optymyze
Iconixx
SAP SE
NICE Ltd.
Anaplan
Oracle Corporation
Obero Inc.
Salesforce.com
Callidus Software
Xactly Corporation
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