IMPACT OF AI ON DIGITAL MARKETING
                     IMPACT  OF  ARTIFICAL  
DIGITAINL TMEALRLKIGETEINCGE  ON
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ARTIFICAL INTELLIGENCE
AI (artificial intelligence) is going 
to be one of the path-breaking 
advancements in technology, this 
year. It holds huge potential in the 
field of digital marketing as it is 
closely tied to machine learning.
According to Forbes “84% of 
marketing organizations have 
implemented AI and machine 
learning in 2018”. This is because 
AI can Deliver an improved 
customer experience and can 
save both time and money.
CONTENT
Artificial intelligence in SEO
Artificial intelligence in content 
marketing
Email Marketing with artificial 
intelligence
Future of artificial intelligence in 
social media marketing
Role of artificial intelligence in 
affiliate marketing
Artificial intelligence in 
Machine learning can aSutEomOatically 
handle some daily SEO tasks, like data 
analysis and reporting. This doesn’t 
mean that SEO experts will be out of 
job. Instead, it means that machine 
learning will help SEO professionals get 
more efficient results, quickly.
In this complex environment, SEO 
professionals have to be well-prepared 
as AI will have a major impact on the 
An effective SEO strategy takes time bteol oswho awr efavsorable results. It can 
gather data, identify cross-selling audience segments and track audience 
behavior by determining the relevance and effectiveness of the content.
AI tools for SEO
Pave AI – For analyzing.
Canl Rank – For SEO strategy 
formulations
Market Brew – For estimating 
SEO rankings
Albert – For online marketing 
tricks
Artificial Intelligence in Content Marketing
Every business should deliver high-quality 
content in the competitive online space. If you 
are not getting ready for this upcoming year 
then your ROI will get reduced day by day. 
Hence, understand the importance of 
including AI in your content marketing 
strategies in the future. There are some key 
approaches of artificial intelligence that can 
add value to content marketing strategies. 
They are,
 Content generation – Unknowingly, you might have 
read content generated by a machine. This business 
strategy is one of the most simple ways can reduce 
the demand for content. Large corporations such as 
Yahoo, Samsung, and Fox already use AI for this exact 
purpose.
 Predictive analysis – Most businesses are 
increasing their ROI by predictive analysis and lead 
scoring. A lead score will help marketers to determine 
where a customer converts. Predictive analysis will 
help marketers to determine which user to target.
AI Tools for Content Marketing
Acrolinx
For analyzing and suggesting 
orthographic, grammar, and 
stylistic tips for texts.
Grammarly 
For proofreading and 
providing grammar 
suggestions, synonyms, and 
more.
Email Marketing With Artificial Intelligence
In email marketing, marketers have to conduct a significant amount of A/B testing to determine the 
most effective content, offers, and frequency for each individual subscriber.
 Email content – Marketers test multiple combinations of the email content in the body, subject 
lines, images within the layout, and more to determine what performs best. These processes are 
made easier by AI which allows you to find out which combination of content performs better.
 Frequency and send times – Every marketer relies on the best time of the day to send 
marketing emails. As every individual has different habits and preferences for checking and 
engaging with email, this strategy may or may not work for everybody
 Promotions – Often, business miss opportunities by offering the wrong promotions to 
subscribers. Some of them may be satisfied with low offers like 20% and some may expect up to 
50%. It seems to be impossible to predict these tricky things but, the right AI tool can collect 
information from consumer purchase history and will predict their expectations. So, AI technology 
can help you to drive more revenue from your promotional campaigns.
AI Email Marketing Tools
Sendinblue –For email and phone support, API plugins, and 
integrations.
Intercom –For personalized email automation.
Crystal –For determining the personality of an individual.
Conversica –For marketing and real conversions.
9
Future of Artificial Intelligence in Social Media 
Marketing 
An AI tool understands and monitors customer habits like how long 
they spend time online, the products they like more, and so on. Here 
are some strategies to follow that can give a good potential for 
success.
 Better CRM – Marketers may miss some piece of information that is 
hidden in plain view in various mediums like emails, phone calls, 
social media posts, comments, and so on. With artificial intelligence, 
you can get the right information which leads you toward successful 
conversion.
 Aligning according to buyer persona – Identifying the buyer 
persona will be challenging for marketers where AI can help to 
separate the audience according to their personas. AI can determine 
the type of content for blog posts, whitepapers, videos, case studies, 
and more that can help customers. This may satisfy customers by 
providing them with the right content at the right time.
 Social sentiment analysis – Tracking all the posts and ads and 
examining them on different platforms may be complex and this 
process may consume the time of marketers a lot. Hence, using AI, 10
chatbots can be created. This makes the tracking process simple and 
improves the analysis phase.
AI Social Media Management Tools
Rocco  – For content suggestions as per customer interest
Sysomos  – For searching, analyzing, discovering, and engaging 
customers.
Conversocial – For delivering great customer experience.
Skorr – For measuring your influence providing a vision of all your 
social media accounts.
11
Role of Artificial Intelligence in Affiliate Marketing
Recruiting affiliates can be made easier by AI which can reduce the work of 
marketers. Upon noticing the program and affiliates available on an existing program, 
the AI technology recommends suitable affiliates for business and performs 
administrative tasks quickly.
 Performance analyzing – A marketer cannot view everything obviously and this 
is where AI comes in. The AI algorithm learns and analyzes the performance of all 
the campaigns which can help you to select the best affiliates.
 New audiences – Reaching a new customer is one of the difficult processes. There 
are AI tools that can explore potential new audiences for you. By utilizing the AI 
tools properly you can bring great results.
12
AI Affiliate Marketing Software
Acquisio Turing – For optimizing budget efficiency, getting more relevant 
clicks, and better digital campaign management.
Atomic Reach – For understanding the content performance and quality.
Automat – For optimizing conversions, maintaining data privacy, 
scalability, and robustness.
Boost Linguistics – For making your content smarter and emotional to 
engage your audience.
CaliberMind – For increasing revenue and strengthening user experience
CONCURED – For analyzing customer behavior, maximizing the 
engagement, and ROI.
CORTEX – For improving post engagement.
Crayon – For tracking competitors, analyzing, and optimizing marketing 13
campaigns.
Datorama – For maintaining data and reporting across different channels.
Thank 
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