Presented by Prachi Ostwal
                     DIGITAL 
MARKETING
THE FUTURE OF BUSINESS PROMOTION
WHAT IS 
DIGITAL 
MDigital AmarkReting KencoEmpasTses IallN marketing efforts that use the internet or an electronic device. It leverGages o?nline channels such 
as search engines, social media, email, and websites to connect 
with current and prospective customers.
KEY 
COMPONENTS
0 02 03
1
SEARCH ENGINE CONTENT MARKETING SOCIAL MEDIA MARKETING
OPTIMIZATION Creating valuable content to attract and Promoting products/services through 
Enhancing website visibility on search retain an audience. social media platforms.
engines.
04 05 06
PAY-PER-CLICK EMAIL MARKETING AFFILIATE MARKETING
ADVERTISING Sending promotional messages through Partners promote products for a 
Paid advertising to drive traffic to email. commission.
websites.
SEARCH 
ENGINE 
SEO inOvolvePs optTimiziIngM your wIeZbsiteA to rank higher in search engine results. Effective SEO requires reseTarchIinOg andN using 
relevant keywords, ensuring content quality, and building 
backlinks to improve site authority and visibility.
CONTENT 
MARKETING
Content marketing involves creating and 
sharing valuable content to attract and 
01 02
engage an audience.
TYPES OF CONTENT GOALS
Blog posts, videos, infographics, Attract, engage, and retain an audience 
ebooks, and social media posts. by providing valuable information.
SOCIAL MEDIA 
MARKETING
Consistency in posting and interaction is key to 
maintaining an active presence. Success is measured 
through metrics such as likes, shares, comments, and 
follower growth, which indicate engagement and reach.
PAY-PER-CLICK PPC advertising is a model where advertisers pay a fee each time their ad is clicked. 
Ads are subject to an auction process based on keywords and relevance. Success is 
ADVERTISING measured through metrics such as click-through rates (CTR) and conversion rates.
EMAIL 
MARKETING
Email marketing involves sending promotional 
messages tPoE aR gSroOuNp AoLf IpZeoApTleI OviNa email.
01 Tailor messages based on subscriber 
preferences and behaviors.
SEGMENTATION
02 Segment your email list to target 
different audience groups effectively.
📞  READY TO 
LAUNCH YOUR 
CAREER?
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WEBSITE
https://nidmindia.com
THANK YOU
PRESENTED BY PRACHI REALLYGREATSITE.COM
OSTWAL