Before your start your Google Ads Campaigns check these points
                     Before your 
start your 
Google Ads 
Campaigns 
check these 
points 
Why understand Google Ads?
● Every advertiser / business owner needs to know where Digital 
marketing monies are being spent and if the spends are worthwhile. 
● Of all the users worldwide approx 56% of those people use a search 
engine once day!
● Knowing what goes into a successful Google Ads campaign will help you 
understand its operating efficiencies, success parameters etc. 
Communication Hygiene 1 - Landing 
Page
● Put your message  across without asking the user too much of his time. 
● Typical customers will make their decisions in the initial few seconds. 
● Good copy, images and easy to fill form will help improve your campaign 
performance.
2. Keyword research
● Keyword research is all about understanding the prospective consumers 
behaviour and his intent when he is on search engines. 
● Targeting the right keywords and phrases will increase number of users 
visiting the website / landing page.
● Targeting wrong or irrelevant keywords will reduce your findability, 
resulting in negative ROI, so taking help from a Digital Marketing agency 
will be ideal.
3. Keywords - The Long tail strategy
● Long tail keywords are longer keyword phrases that may have three or 
more words in the search phrase. 
● They are more specific of the users intent .
● More Quality Visitors to your website
● Better overall campaign performance
● Higher conversion potential
Regular campaign monitoring 
● The success of an SEM campaign depends on the ability to monitor, 
analyze & constantly change campaign parameters for an optimal mix. 
● Targeted and relevant traffic that results in higher conversions and a 
strong ROI is the ideal goal.
● Monitoring analytics of your website are also important. 
Campaign optimization Tips
● Continuously improve the content quality, design, navigation and 
usability of landing pages.
● Hire a content writing agency to improve your content quality.
● Having appropriate keyword strategy, perfectly crafted advert copy, 
effective bid management is not enough as you can loose consumers 
after they reach your landing page.
Google ads is not a Quick Fix
● It’s important to understand that the results of the initial few weeks 
should not be taken as a long term benchmark. 
● Google Ads campaigns can take a few weeks of optimization before they 
reach start performing.
● While employing an experienced agency like Virtual Snipers will get your 
work done, it is imperative that you know what goes into a successful 
PPC campaign.
Read more : Know your Google Ads Campaigns 
THANK YOU