IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!
                     IF YOU MISSED THESE 
SEO 2020 TRENDS, IT’S 
NOT TOO LATE YET!
SEO in 2020-21
● Focus of “digitising India” has started taking effect. 
● Digital Media adoption continues to increase, but 
acquisition costs are increasing &  organic traffic is 
the need of the day.
● As a Digital Marketing Agency here are SEO 2020 
trends which will help you as you move into 2021.
What’s new?
● Content is the new buzz word and creative challenges 
have increased .
● A mix of paid media advertising, website search 
optimisation, and social media content has started 
showing better results.
● Organic search results seem to be the way to go and 
voice search is gaining.
What’s new?
● Google has started providing Q & A format results for 
search queries. Mobile first is the mandate & Page 
Load speed is a critical parameter to rank a website.
● Today, a highly optimized website not only means 
being search engine friendly but requires high-quality 
web development and UI / UX design.
● Technical SEO is here to stay.
Website and Page Load Speed
● Better be fast or lose a prospect. 
● If the site page speed load time is not good, bounce 
rates will shoot up, impacting SEO rankings. Creating 
lean and usable web pages that load fast is important 
for SEO 2020.
UX or User Experience Design
● The wow design is good to have but that must be 
complemented by user experience (UX) which 
enables your design and turns it into an engaging 
experience.
On Page SEO
● This was never more important than today. 
● Getting your SEO keywords right is critical. 
● Get your on-page SEO done professionally by an 
SEO Consulting Company to ensure SEO success.
● It’s no longer URL, title, keywords, and description, 
there’s much more to getting your website on-page 
SEO done properly.
Use Structured Data markups wherever possible 
● With the adoption of AI in search algorithms there is 
an increased need to be relevant to the search user’s 
needs. 
● Structured data gives google a better understanding 
of your page .There is enough information available 
about structured data usage. 
● Using appropriate schema pages based on 
information type, products, events, etc.
Content is no longer about volume  
● The strategy of volume, keywords & information 
overload is passe.
● The language, tone, & depth of information matter.
● User Engagement with content must lead to or guide 
a user to the next action. 
● Content that solves problems & motivates works best. 
Hire a content writing agency and add to your 
websites SEO success.
Featured Snippets and Position Zero 
● Over the years the presentation of search has 
evolved, and today search results are based on loads 
of data crunching and machine learning abilities.
● There are answers, knowledge graph, image 
carousels, and more.
● You need to optimize for featured snippets also 
known as position zero. 
Voice is the future 
● Talking to your phone which once sounded crazy and 
starship-enterprise-like is for real now. 
● To prepare for the voice search you how users will 
convert their thoughts into speech.
● Search sans typing means more possibilities. 
● Long-tail keywords just got a huge leap as did the 
ability to look for answers. Structured MetaData is 
very important. 
Use Google-my-Business Smartly 
● Google my business account has a large role to play 
in an effective search engine optimisation strategy.
● Ensure that your name, address, and phone number 
are accurate. 
● Voice is critical for local search and having your 
business account in order will ensure higher traffic 
which will impact overall SEO results.
Use the Search Console (a.k.a. webmaster)
● The Google Search Console is a free tool provided to 
all website owners by Google for better optimisation 
of sites for search.
● It gives you important information like the keywords 
your site ranks on, 404 pages, penalties requiring 
manual actions etc. 
● Analyze this data regularly and implement changes 
efficiently and you will see positive SEO results.
Video is the way to go 
● Video consumption is growing like never before. The 
television is now in your hands and the amount of 
content channels is staggeringly high. 
● A study suggests that around 82% of all consumer 
online traffic will involve video. 
● So claim your vanity URLs first and then get cracking 
on the other youtube SEO optimization parameters
Lastly the element of CTR 
● CTR has found its way into the search algorithm 
thanks to rankbrain - a critical part of the search 
engines algorithm to present relevant search results.
● If a page ctr for a keyword is high ,then it’s relevant 
and the corresponding metrics are improving, viola! 
you have an opportunity to rank faster.
● So, as I have always said, keep relevancy high, 
bounce rates low, and CTR in check.
Read up more about SEO 2020 Trends.
THANK YOU