IS SEO OVER-OPTIMISATION POSSIBLE 
                     IS SEO OVER-OPTIMISATION POSSIBLE?
CAN YOU OVERDO SEO? THE OVER OPTIMISATION PENALTY!
When the news spread that search engine behemoth Google is working on a 
search ranking penalty for Web Pages that quality for a new metric called 
over-optimisation, every piece of SEO was under the scanner.
The SEO professionals and clients learned that Google has been working on 
an algorithm tweak that will target websites that will qualify for over 
optimisation.
Matt Cutts mentioned that the new over optimization penalty will become a 
part of search results parameters.
The purpose is to “level the playing field,”
The idea is to create a level playing field. 
That’s because there are sites with great content and poor SEO and these are 
very relevant to the search engine users, and then there are those who are 
doing good SEO with no-so-good content but tend to over-optimize as a 
balancing act. 
 There are all those indulging in over optimisation or over SEO – versus those 
writing great content and have great websites.
Why a level playing field?
The idea is to make the GoogleBot smarter, increase relevance and find 
those who abuse the system, like using too many keywords on a page, or 
exchange too many links or go beyond what you normally expect of good 
SEO practices.
How is Google going to find pages with over optimisation?
It’s going to be difficult no doubt & brings us back to the basics of 
On-page SEO, and the importance of inbound link relevancy as well. 
What Google will also look for, is websites that have good content but zero 
SEO, surprisingly high PR, and high SERP rankings.
While this is good news for all those who believe in websites with highly 
relevant content, it could mean another drop in rankings for those who have 
not understood the search engines move to increase relevancy since the last 
Google SEO Algorithm update.
What is the difference between good SEO and bad SEO pages?
The answer lies in planning your on-page SEO right from the moment you 
start with content strategy & planning. Any business cannot afford to ignore 
the importance of being found on search engines given that it’s getting 
difficult with each passing day. The earlier you begin with your website SEO 
the better. 
Getting Started with on-page SEO requires that you follow a strict process of 
seo content writing along with updating the websites with respective 
schemas and structured metadata. 
Read more about HOW CAN YOU OVERDO SEO?
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